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The Dow Chemical Company Deploys Starbak for Global Video Communications


Starbak, the leading provider of enterprise video networks and portals for the Education, Corporate, Healthcare and Government markets, announced today that The Dow Chemical Company has deployed a Starbak video network to provide live and on-demand video broadcasts to Dow locations around the world.

Starbak partnered with IBM Global Services to deploy Starbak’s video communications solution to more than 30 Dow sites on three continents. Another 100 Dow sites will deploy additional Starbak equipment during the next several months.

“Diamond TV is Dow’s corporate application for providing live video broadcasts of CEO addresses and other important events to Dow employees worldwide,” said Chris Duncan, Global Leader, Communication Resources, The Dow Chemical Company. “We have used the Starbak video network and portal successfully in the U.S. for more than a year and are now actively expanding to Dow sites around the world. Starbak has proven to be the right solution to power Diamond TV.”

“Like most Fortune 100 companies, Dow faced enormous challenges deploying video communications on a global scale,” said Gregory Casale, Starbak’s chief executive officer. “The Starbak video network solution is right for Dow, since it offers the complete suite of networking equipment needed to scale globally, along with a user-friendly video portal for viewing and publishing. We are delighted to have such a long-standing relationship with this great company.”

About Dow
Dow (NYSE: DOW) is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

About Starbak
Starbak is a leading global provider of enterprise video networks and portals that allow organizations to reach employees, partners and customers with “always on” live and on-demand video programming. Starbak’s solutions are used by hundreds of companies worldwide, including Fortune 500 corporations, colleges and universities, public schools, hospitals and government agencies. Starbak solutions are available worldwide through a network of value-added resellers and full-service integrators. StarBak is a fully authorized, licensed and certified partner for Microsoft Windows Media. For more information, visit

Starbak® is a registered trademark of Gulfstream Media Corporation. Other product or service names mentioned herein are the trademarks of their respective owners.

Media Contact:
Pamela Nelson
PDN Associates for StarBak
(978) 337-3153


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