Two new Vancouver 2010 licensees to produce posters, calendars, postcards, fridge magnets and playing cards

Vancouver, BC - Two new companies have joined the Official Licensee Program of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) — Trends International Publishing Corp., under the “Poster and Calendar” category, and Natural Color Productions, under the “Calendars, Postcards, Fridge Magnets and Playing Cards” category. These licensees will develop and sell products bearing the Vancouver 2010 emblems and incorporating the Olympic and Paralympic brands.

“We’re pleased to welcome Trends International Publishing Corp. and Natural Color Productions to our growing list of VANOC licensees,” said Dennis Kim, director, licensing and merchandising with VANOC. “These two companies will develop dynamic and affordable products such as postcards, calendars and posters, which will capture and showcase the 2010 Winter Games and offer additional ways for Canadians to engage in the Games.”

The sale of Vancouver 2010 official licensed products contributes directly to Games revenues, supporting the financing and staging of the 2010 Winter Games. Merchandise from these new licensees is expected to be in stores by February 2008.

About Natural Color Productions
Natural Color Productions, a British Columbia owned and operated company, established in 1958, is one of Canada’s premier publishers and distributors. They are known for their tremendous customer service, their innovative design and their selection of award winning books, calendars, postcards, and souvenir hard goods. Their products feature Canada, Vancouver, Whistler, Victoria, Vancouver Island, the Okanagan and the Canadian Rockies, and they are experienced in the creation of custom programs. As the designer / publisher / distributor of the Vancouver Expo 86 and 1994 Victoria Commonwealth Games postcard programs, Natural Color Productions is looking forward to creating a “scenic face” for the 2010 Winter Games.

About Trends
Trends International Publishing Corp., a subsidiary of Trends International LLC (located in Indianapolis, USA), is the leading publisher and manufacturer of licensed Posters, Calendars and Craft Activity Kits in North America. Established in 1987, Trends began its steady growth based on the recognized need for an integral partnership between licensor, retailer and licensee. Trends’ dedication to quality product, competitive pricing and outstanding customer service has been central in positioning the company as the foremost leader within these product categories.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Whistler and Vancouver will host the Paralympic Winter Games from March 12 to 21, 2010.

VANOC’s licensee program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. The royalties generated by this unique group of companies contribute to the overall operating budget for the Vancouver 2010 Winter Games.

VANOC’s Official Licensees include Aritzia, Artiss Aminco, Birks, Cajo Accessories, Elastic Path Software, Elevate Sport Inc., Filmar Sportswear Canada, Hudson’s Bay Company, Hunter Licensed Sports Distributing, Kootenay Knitting Company, Moving Products Inc., Mustang Drinkware, Natural Color Productions, New Era Cap Canada, Northern Gifts Specialties Inc., Panabo Sales Ltd., Paris Glove of Canada, Please Mum, RC Products Ltd., Royal Canadian Mint, Sundog Distributing, Sunice, Trends International, 3M Canada, Vancouver Umbrella, Vincor Canada and Wilson International Products. These companies represent a wide range of apparel, hard good and collectible products, including pins, jewelry, coins, ski and snowboard accessories, glassware, sunglasses, umbrellas, gloves, mitts, toques and activewear.

Contact
VANOC Communications
mediarelations@vancouver2010.com