Nielsen and INVIDI Technologies in Agreement to Advance Measurement of Targeted TV Ads
New York, NY and Princeton, NJ- The Nielsen Company and INVIDI Technologies Corporation today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers.
As part of the non-exclusive agreement, Nielsen will provide INVIDI with demographic data that will enable INVIDI to refine and improve its advanced software engine – called Advatar™ -- to track “addressable” advertising. Addressable or “targeted” advertising allows digital television providers to simultaneously deliver different ads to specific groups or even individuals based on their demographics, buying habits or personal preferences.
INVIDI Technologies is the global leader in software applications that track targeted advertising. Nielsen and INVIDI will explore ways to use their respective core competencies and seek ongoing input from clients to develop new and enhanced metrics for measuring advanced advertising.
“This relationship presents an enormous opportunity for both companies and the advertising industry across a wide array of real time and time-shifted media,” said Bruce J. Anderson, INVIDI Technologies’ Chief Operating Officer and Chief Technology Officer. “As Nielsen moves into measuring many new areas of usage, INVIDI can provide an incomparable range of behavioral insights and targeting intelligence around addressable, targeted television advertising.”
“Nielsen is anxious to create metrics for measuring targeted advertising, and this agreement with INVIDI is an important step forward,” said Scott Brown, Nielsen’s Senior Vice President for Media Product Leadership - Digital Platforms. “The new digital landscape is changing the way advertising is placed. Working with the industry, we expect to discover more effective ways to measure and confirm advertising success, which is increasingly critical to the needs of both ad buyers and sellers.”
During the past year, Nielsen has introduced several innovative services that expand its ability to accurately measure consumer engagement with digital media, including standardized ratings of television commercials that enable clients to gauge the impact on commercial viewing of digital video recorders (DVRs) and other “time-shifting” technologies. The company also launched Nielsen DigitalPlus to work with set top box data from cable system operators and satellite providers to create new insights and services for clients by integrating set top box data with other Nielsen information.
INVIDI’s software-based tools and systems – Advatar™- is a scalable, enterprise-level headend or digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewer demographics with exact reach, frequency and separation. It provides multi-channel video programming distributors (MVPDs), marketers, advertisers, media buyers and sellers with an addressable and measurable way to place television advertising in front of the desired viewer.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world’s leading targeted media solutions company. Our vision and expertise in building smart advertising systems creates substantial monetary value for the cable, satellite, telco and advertising industries. Today, INVIDI provides cable and satellite operators the opportunity to optimize advertising revenue by positioning themselves as the most comprehensive source of targeted addressable advertising. Tomorrow our innovations in content delivery solutions and intellectual property development in targeted demographic media will be the foundation for our platform expansion and migration to Wireless, the Internet and beyond. Digital technology has revolutionized media and INVIDI is making it targeted and addressable.
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