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Iomega Announces Never Down™ Software: A New Safety Net for Windows PCs


Iomega Corporation (NYSE: IOM), a global leader in data protection and security, today announced a brilliant new tool in the defense against data disasters: Iomega® Never Down™ software for Windows PCs utilizing an eSATA interface.

Launched in conjunction with several of Iomega’s new high capacity eSATA interface desktop hard drives which are increasing in popularity with home office and small office users, Never Down™ software is a system protection program that combines total system backups with instant system recovery. With Never Down software, users can easily boot and work from their backup drive before they even replace their failed hard drive.

“Every system setting, every software application, every data file on the primary hard drive can be protected with Never Down software,” said Peter Wharton, vice president of marketing, Iomega Corporation. “And unlike most backup programs, you can ensure you’ve got a working backup copy by booting from it anytime you want. A user can literally run their system from their backup drive. Never Down backup software is easy-to-use and in a class of its own when it comes to providing peace of mind for millions of Windows desktop users.”

More About Never Down Software
Never Down software works by keeping a complete, uncompressed backup copy of a Windows laptop or desktop computer’s system drive on an external eSATA hard drive. The speed and performance of the eSATA 3.0 Gbits/sec interface, up to 6 times faster than USB 2.0 (Hi-Speed USB), ensures that backup, recovery, and operation from the external drive proceeds at internal hard drive speeds.

“Iomega’s Never Down software is changing people’s thinking about backups for the home office and small business systems,” continued Wharton. “Other backup programs are like an insurance policy that helps you rebuild your home or your office after a disaster, but those backup programs take time and you never really know how well you’re protected. Never Down software is like having another house or office. You can actually run your system from your backup drive; you don’t have to interrupt your work while you wait for a PC repair.”

Unlike a RAID 1 setup, where all data is copied to two drives at once (a process known as mirroring), Never Down creates backup copies manually or through Microsoft’s Scheduled Task Wizard. The advantage for Never Down users is that they can always revert back to their last intact backup copy and continue their work, whereas viruses and hacker attacks can disable both drives in a RAID 1 array simultaneously.

Other hardware or software disasters that can disable the system drive without warning, like data corruption errors, some viruses, and accidental file erasures, do not affect the current Never Down backup copy. (The best defense is to remove the backup copy from the computer system.) Users can immediately reboot from the backup and continue their work. And Never Down software is simple to use, stripping away complicated backup options to focus on reliable full backups and drag-and-drop restores, making Never Down easy to understand and easy to use. Recovering an accidentally erased file is as easy as using Windows Explorer to copy the file from the backup drive.

About Iomega’s High Capacity eSATA Desktop Hard Drives
Iomega® Never Down™ software is shipping today with new Iomega eSATA desktop hard drives. These include the Iomega® eSATA 3 Gbits/USB 2.0 Professional Hard Drive, available in single drive 500GB* and 750GB capacities, and the new 1.5TB Iomega® UltraMax™ Pro Desktop Hard Drive that features eSATA 3GBits and USB 2.0 interfaces. (Note: An eSATA interface card, which is required for computers that do not have an onboard eSATA interface, is sold separately.)

The UltraMax Pro Desktop Hard Drive model with the eSATA and USB interfaces complements the Mac Pro series of Apple computers and features a two-drive configuration with hot-swappable SATA II hard drives that are formatted with the FAT32 file system for use in Mac or PC environments.

Designed for use with Windows (eSATA or USB 2.0) or Mac PCs (USB 2.0), these three desktop hard drives come with eSATA and USB 2.0 cables, power adapter cable, and a software CD including EMC® Retrospect® Express software (Windows and Mac® OS X) and Iomega® Never Down™ software (Windows only).

For eSATA operation, an eSATA connector (motherboard or PCI card) is required; eSATA PCI cards are sold separately by Iomega at, and other branded manufacturers. (Not all eSATA PCI cards will allow booting from an external drive; the Iomega eSATA PCI card, sold separately, allows booting from an external Iomega eSATA drive.) All of the drives listed here and the software are compatible with Windows 2000 Professional; XP Home/XP Professional/ XP Professional x64; and Windows Vista™. Iomega Never Down™ software is compatible with the eSATA drive interface only; EMC Retrospect Express software is compatible with either eSATA or USB operation.

For USB operation, the Iomega eSATA/USB 2.0 desktop hard drives listed here are compatible with Mac OS X 10.2 or higher on a G3 or higher computer with built-in USB connection.

Price and Availability
The Iomega® Professional Hard Drive eSATA 3 Gbits/USB 2.0 with Iomega Never Down™ software is available now worldwide for $179.95 for the 500GB model and $299.95 for the 750GB model. The Iomega® 1.5TB UltraMax™ Pro Desktop Hard Drive eSATA 3GBits/USB 2.0 with Iomega Never Down™ software is also available worldwide for $599.95. (Pricing listed here is U.S. suggested retail.)

Owners of a previously released Iomega eSATA desktop hard drive can download Never Down software free of charge from the Iomega website,

About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. OfficeScreen®, Iomega’s managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at Resellers can visit Iomega at

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® Professional Hard Drive eSATA 3Gbits/USB 2.0, the Iomega® UltraMax™ Pro Desktop Hard Drive eSATA 3GBits/USB 2.0 and Never Down™ software, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, new drive performance threats not currently identified as performance inhibitors for Never Down, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega’s Annual Report on Form 10 K for the year ended December 31, 2006, and its most recent Quarterly Report on Form 10-Q.

* 1 GB = 1,000,000,000 bytes.

Copyright© 2007 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Never Down, OfficeScreen, StorCenter, MiniMax and UltraMax are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.


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