AIS Selects Nokia Siemens Networks to enable strategic Service Delivery

Bangkok, Thailand.-AIS aims to reduce cost and significantly improve time to market for new services

Leading Thai mobile operator, AIS, has selected Nokia Siemens Networks to provide a Service Delivery Platform solution, based upon leading technology from jNetX, one of its key technology partners. The solution provides a cost-effective means of creating new services on both circuit-switched and packet-switched networks. The use of common industry standards and advanced application development tools empowers AIS’s Service Creation team to greatly reduce the time it had previously taken to launch new services.

AIS is the market leader in wireless services in Thailand, with over 23 million subscribers, and a market share of close to 50%. Regarded as the most innovative operator in this market, AIS wanted a flexible platform to more easily and quickly build new services, while being able to control and predict costs for each service. In order to achieve this, the solution needed to enable converged voice data services across both legacy circuit-switched and also next generation IP-based networks.

Using the significant experience of Nokia Siemens Networks in planning and deploying Service Delivery Platforms, together with technology from jNetX, AIS is now able to create and launch new services quickly and cost effectively, and leverage both mature circuit switched technology and next generation IP-based technology. The platform will enable AIS to develop new multimedia, multi-network call handling services (e.g. personalized call screening and ring-back, and enterprise centrex) on the same platform, re-using both software and hardware assets in order to save time and money.

“AIS’s business goals of reducing time to market while controlling costs of service development and maintenance are key to increasing our lead in the Thai market. NSN’s jNetX-based solution enables swifter and more sustainable service creation based upon industry standards and best-in-class processes,” said Khun Arpattra Sringkarrinkul, EVP - Solutions, AIS.

“This decision by AIS endorses Nokia Siemens Network’s view that Next Generation service delivery is not just about a product, but about an evolution, where maximizing the return on legacy assets is just as important as preparing for Next Generation technology,” said Sean Morgan, head of Consulting and Systems Integration Asia Pacific, Nokia Siemens Networks. “Consulting and Systems Integration is uniquely positioned to deliver the business benefits for AIS as they seek to enhance their own leadership position in the Thai market. Our track record of network operational references around the world is testament to our ability to optimize the end-to-end performance of networks, service platforms and terminals”.

Currently, Nokia Siemens Networks has jointly won more than 150 consulting projects around the world, delivered more than 500 systems integration projects and is one of the strongest reference portfolios in this growing business field. The company manages networks that altogether serve more than 130 million subscribers worldwide. The growth of Nokia Siemens Networks’ Consulting and Systems Integration services business is based on developing and delivering business solutions in a close, long-term partnership with operators.

“The AIS project is another example where a flexible service delivery layer can harmonize the legacy service architecture and add clear value to an operator’s efficiency in the network,” added Tim Hearon, General Manager at jNetX APAC. “The platform, coupled with NSN’s expertise on jNetX for service creation and delivery, empowers AIS with a standards-based, fully integrated solution with online charging capabilities and services across convergent networks.”

About AIS Thailand

Advanced Info Service Public Company Limited (AIS), a subsidiary of Shin Corporation PCL., is the established leader in Thailand’s wireless communications industry after more than 15 years of services with its market share more than 50%.

To date, AIS service network covers 795 districts (amphur) throughout Thailand, plus international roaming across in six continents. AIS has continuously enhanced and expanded its network in order to respond to the market and technological advances, whilst keeping abreast of consumers’ growing demands and needs. It continues to integrate the latest in advanced technology and deliver more than just voice communication, with GPRS and EDGE technology.

AIS strongly believe that wireless communications bring changes to the way Thai people live their life, regardless of who they are and what they do. With endless communications possibilities, the quality of life is better. Visit our web site at www.ais.co.th

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Nokia Siemens Networks is one of the largest telecommunications infrastructure companies with operations in 150 countries. The company is headquartered in Espoo, Finland. www.nokiasiemensnetworks.com

About jNetX

jNetX was founded in 2001 to develop and market the key service components of truly programmable SS7 and IP networks and to make these components pervasive throughout networks worldwide. The jNetX platform allows operators to cost effectively and quickly deploy a wide range of integrated voice and data communications services which can be personalized by end users to meet their communication needs. jNetX is profitable and has continuously exceeded its annual business objectives. jNetX is a U.S. company and now has more than 150 experienced communications and IT professionals in USA (Dallas), UK (London), France (Sophia-Antipolis), Thailand (Bangkok), and Russia (Moscow). www.jnetx.com

Media Enquiries

Nokia Siemens Networks
Suwanna Traisawatwong
Phone : +668 19053664
Email : suwanna.traisawatwong@nsn.com

Clement Teo
Phone: +65 90 731 209
Email: clement.teo@nsn.com