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Wyeth Consumer Healthcare Announces the Availability of ChapStick 100% Naturals


Brand Celebrates 125 Years with Launch of All-Natural Line of Products

Madison, N.J. — Wyeth Consumer Healthcare, a division of Wyeth (NYSE: WYE), announced today the launch of ChapStick 100% Naturals, a line of new products made with all natural ingredients, designed to moisturize lips while providing protection against drying — helping keep lips looking healthier every day. The launch of this new product line is the latest innovation from ChapStick, a brand built upon a 125-year heritage based in science and vigorous quality-assurance testing.

Two New Products
The ChapStick 100% Naturals line features two exciting new products — Botanical Medley and Lip Butter. ChapStick Botanical Medley is specially formulated to help keep lips naturally hydrated and smooth with a blend of botanical ingredients, including sunflower oil, coconut oil, jojoba and candelilla wax. ChapStick Lip Butter, designed to help keep lips hydrated, contains 12 natural moisturizing ingredients, including vitamin E and five natural butters: mango butter, shea butter, olive butter, raspberry butter and avocado butter. Both products are free of petrolatum, artificial preservatives and flavors and are not tested on animals.

“Consumers are seeking reliable and trustworthy lip care products that moisturize and protect lips in an all-natural way,” says Dwight Brown, Senior Vice President, Nutritionals/GI/Topicals, Wyeth Consumer Healthcare. “We now are pleased to offer two 100% natural lip care formulations designed to provide protection against drying along with moisturizing benefits from ChapStick.”

In addition to moisturizing benefits for chapped lips, both ChapStick 100% Naturals formulas can be used as a base under lipstick, can help reduce the appearance of fine lines on the lips, and can be helpful in moisturizing fingers, knuckles and cuticles.

About ChapStick
For 125 years, ChapStick, one of today’s leading lip care brands, has been a beauty care essential that delivers nourishment to dry, dehydrated lips and helps keep them looking and feeling their healthy best. ChapStick lip products are specially formulated to seal in moisture to help relieve and prevent dry, chapped lips. Offered in a variety of flavors and formulas to meet specific lip care needs, ChapStick lip balms clearly meet the needs of today’s lip-conscious consumers. Find out more about the ChapStick product line at

About Wyeth Consumer Healthcare
Wyeth Consumer Healthcare, a division of Wyeth, is one of the world’s leaders in the development, manufacturing and marketing of non-prescription medicines, vitamins and nutritional products, including established brands such as Advil®, Centrum®, ChapStick, Dimetapp® and Robitussin®.

Wyeth is one of the world’s largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing and marketing of pharmaceuticals, vaccines, biotechnology products and non-prescription medicines that improve the quality of life for people worldwide. The Company’s major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.

Milicent Brooks

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