China’s Real Kungfu Fast-Food Chain Selects NCR for Point-of-Sale Technology and Services
BEIJING – Real Kungfu, a leading Chinese fast-food chain with plans to expand globally, has selected NCR Corporation (NYSE: NCR) to provide point-of-sale (POS) technology and services.
Known for its menu of steamed Chinese-style food, Real Kungfu currently operates more than 200 stores across China. The chain’s growth plans include reaching a thousand stores by 2010 and expanding into markets outside China.
Under a three-year agreement, Real Kungfu will purchase 4,000 NCR RealPOS™ 21 POS terminals, which will be deployed either in new stores or to replace current systems in existing stores. NCR will also provide services, including store technology rollout management, installation of the NCR POS terminals along with servers and networking equipment, and ongoing customer support maintenance.
“We needed a global technology vendor to meet our plans for aggressive store expansion and entering overseas markets,” said Cai Da Biao, chief executive officer of Real Kungfu. “NCR has solid global experience in the hospitality industry and a track record of offering solutions and services to a number of leading local hospitality chains in China. Because of their thorough understanding of customers’ needs under various market environments, NCR is able to provide us with optimal suggestions and solutions to meet our needs in upgrading or opening new stores.”
“Real Kungfu has grown quickly and achieved leadership in the Chinese fast-food market by focusing on its customers and driving relentlessly to improve operational efficiency,” said Dick Arnold, vice-president, Asia Pacific, for NCR Retail, Hospitality and Self-Service Solutions. “As they set their sights on global growth, we are pleased that Real Kungfu has selected NCR to help them achieve their objectives.”
About “Real Kungfu”
Founded in 1994, Real Kungfu is a Chinese-style fast-food chain and a pioneer in establishing modern standards for back-end production, cooking facilities and staff operation. Real Kungfu was recognized as a Top Ten Fast-Food Brand in China in 2006. The first Chinese-style fast-food chain to adopt standardized operational processes, Real Kungfu has achieved international standards for quality, service and food safety. Real Kungfu currently operates more than 200 directly owned chain stores and has a presence in Guangzhou, Beijing, Shanghai, Shenzhen, Hangzhou and other cities in China.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Dayton, Ohio.
NCR is a trademark of NCR Corporation in the United States and other countries.
Robert (Kelly) Kramer
NCR Corporation – China
+ 852 2131 8933
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