Priority Club® Rewards Receives "Best Hotel Loyalty Program" Distinction
ATLANTA.- For the third consecutive year, the readers of Global Traveler magazine have named Priority Club® Rewards, the hotel loyalty program from IHG [LON:IHG, NYSE: IHG (ADRs)], the “Best Hotel Rewards Program in the World” in the annual GT Tested Awards. This news comes just as Business Traveler magazine’s December issue lands on the desks of 150,000 subscribers, naming Priority Club Rewards the “Best Hotel Loyalty Program” - bumping Marriott Rewards® out of the spot it’s held for 10 consecutive years. Nearly 16,000 Global Traveler readers and 2,000 Business Traveler readers, selected at random, recognized Priority Club Rewards for its flexibility, ease-of-use and widest variety of redemption options, including exclusive offerings such as Personal Shopper and “Any Hotel, Anywhere Reward,” a pre-paid lodging card that can be used to pay for accommodations at more than 500,000 hotels worldwide - even at competitor hotels.
Business Traveler launched its Best in Business Travel Awards in June, asking a randomly selected cross-section of its subscribers, who on average spend 65 nights per year in hotels and take 28 roundtrip airline flights, to identify the hotel loyalty program that they believe best serves the needs of business travelers. Similarly, Global Traveler magazine conducted its survey from February through August, asking a series of open-ended questions to determine the rankings. The magazine received a record 15,828 responses.
“It’s a true honor for Priority Club Rewards to end the year receiving these awards. Business Traveler’s and Global Traveler’s readers are the world’s most frequent travelers and the best barometer of what business travelers want in a loyalty program,” said Don Berg, vice president, Loyalty Programs, IHG. “Since last year’s awards results, we introduced more new features, including a Golf Auction and a Golf Pro Shop and ”9 Levels of Cloud 9,“ a catalog of experiential rewards developed in partnership with experiential gift company Cloud 9 Living®,” he added. “Our laser focus on making it easy for members to earn and redeem points in our hotels is paying off, and we will continue to deliver on what our members want from Priority Club Rewards, no matter where in the world they are traveling.”
About Business Traveler
Based in New York, Business Traveler is a leading authority on business and corporate travel. As part of the Business Traveller publishing brand with ten editions worldwide, Business Traveler services the North American market and offers unparalleled resources for the traveling executive. In addition to the magazines monthly features, visitor guides, lifestyle reports and weekend guides, each issue also includes special reports ranging from business etiquette tips to preventing identity theft and the growing trend of mixing business with vacations. Business Traveler is printed 10 times yearly and has a circulation of 150,000. Visit www.btusonline.com
About Priority Club Rewards
With more than 37 million members globally, IHG’s Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty Program of the Year for the second consecutive year and named Best Hotel Rewards Program in the World three years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration and No Blackout Dates, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program, including redemption at more than 574,000 lodging establishments worldwide - even at rivals’ hotels - through the industry-leading Any Hotel, Anywhere Reward. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog.
Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 3,800 hotels worldwide.
Judith Wint, Weber Shandwick, 212.445.8122, firstname.lastname@example.org
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InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world’s largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 571,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.
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