XM Satellite Radio Takes Center Stage on Donald Trump’s "The Apprentice" on NBC Thursday, November 17, 9 pm - 10 pm EST/PST
XM’s Music Programming Team to Judge “Apprentice” Task as Candidates Search for America’s Next Music Superstar;
Winning Artist’s Music to be Featured on XM for More than 5 million Subscribers
Washington D.C., November 09, 2005 -- XM Satellite Radio, the nation’s leading satellite radio company with more than 5 million subscribers, and Mark Burnett Productions today announced that XM will judge the candidates and recommend the winning team to Donald Trump on “The Apprentice” on NBC, Thursday, November 17 (9pm-10pm EST/PST).
“XM is the biggest satellite radio company with the most music choices in all of radio,” Trump said. “They have a passionate team of experts who know music inside and out. To impress people of this caliber, the candidates will need to push their creative abilities to the limit.”
The two teams of candidates on “The Apprentice” episode Nov. 17 are tasked to find, develop, and promote a brand-new music artist. XM will size up the candidates’ work and choose the most deserving artist. The winning artist’s song will be placed into rotation on XM music channels for XM’s five-million-plus subscribers. XM will also air music specials devoted to both artists and a behind-the-scenes look at “The Apprentice” episode on XM Live (XM Channel 200) from Friday, November 18, to Sunday, November 20.
“Apprentice” viewers will be able to hear the songs by both artists and receive a special holiday offer for XM Satellite Radio when they visit the XM web site (www.xmradio.com) and “The Apprentice: Donald Trump” official web site on Yahoo! (apprentice.tv.yahoo.com/trump) after the episode airs.
The judges for the “Apprentice” episode are Eric Logan, XM’s executive vice president of programming, Lee Abrams, XM’s chief creative officer for programming, and Lisa Lisa, programming director for The City, XM’s Urban Top 40 channel.
“XM Satellite Radio is known for playing the widest variety of music by the broadest range of artists, and we put a special emphasis on exposing listeners to new talent,” said Logan. “This episode of ’The Apprentice’ gives XM a fantastic opportunity to put the spotlight on deserving artists looking for their first break, and it showcases the world-class music programmers at XM that help make us the number-one satellite radio company.”
“The Apprentice” is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.
About XM Satellite Radio
XM (NASDAQ: XMSR) is America’s number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM’s 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children’s and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-Q filed with the Securities and Exchange Commission on 11-7-05. Copies of the filing are available upon request from XM Radio’s Investor Relations Department.
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