Similac® Survey Finds New Moms Want Convenient, Time-Saving Baby Products

imilac® Advance® and Similac® Isomil® Advance® Formulas Now Available in Nipple-Ready 8-Fluid-Ounce Bottles

According to a recent national survey1 of new moms commissioned by Abbott’s Similac brand, packing the diaper bag before leaving home with a baby takes close to 30 minutes. Nearly all moms surveyed (98 percent) agree that convenience is their top consideration when choosing products for themselves and their babies. One-third of moms surveyed said the one thing they never leave the house without is baby formula.

To help busy parents save time on the go, Abbott is introducing its two most popular baby formulas — Similac® Advance® and Similac® Isomil® Advance® — in new 8-fluid- ounce Ready To Feed bottles that require no mixing, measuring or preparation. These new size bottles have all the same trusted nutritional benefits as Similac Advance and Similac Isomil Advance, including DHA and ARA to help baby’s brain and eye development.

“Our new Ready To Feed bottles offer the most convenient way to ensure your baby gets the nutrition he needs, especially when you’re not at home,” said Rhonda Hoffman, senior brand manager for Similac, Abbott Nutrition. “Abbott is pleased to offer this new feeding option to help moms give their babies a strong start in life.”

The only nipple-ready, reclosable plastic bottles, Similac 8-fluid-ounce bottles come in a handy six-pack and are ideal for holiday travel or late-night feeding. Mom just shakes the bottle, twists off the cap, and twists on any standard nipple and ring. No other infant formula is so convenient.

Of the more than 850 moms surveyed, more than 70 percent of moms surveyed said that they make extra preparations for feeding when traveling long distances, running errands, on vacation, or when their baby is in another person’s care.

Other survey results include:

* Nearly half said they have found it challenging to mix and prepare formula when feeding their baby away from home.
* Almost 40 percent of moms said keeping formula refrigerated is an obstacle when feeding on the go.
* 60 percent said that if they had an extra 30 minutes each day, they’d spend this time on themselves — taking a nap, working out, pampering, watching television or shopping.

Similac Advance and Similac Isomil Advance 8-fluid-ounces Ready To Feed bottles are available at most major retailers nationwide, with a suggested retail price of $9.99 for a 6-pack of bottles.


About Similac

Similac offers a complete line of infant formulas to give babies a strong start in life by meeting their nutritional needs. The Similac brand of formulas includes Similac Advance, Similac® Organic, Similac Isomil Advance, Similac Sensitive™, Similac® Alimentum®, Similac® NeoSure® and Similac® Go & Grow™.

The latest information about Similac, including high-resolution images, is available for news media professionals at www.e-MediaRoom.com/Similac.


About Abbott Nutrition

Abbott Nutrition develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition’s internationally recognized brands include the Similac brand of infant formulas; the Gain® brand of growing-up milks for older babies and toddlers; the PediaSure® brand of nutritionals and snacks for children; and the Ensure® brand of adult nutritionals.

Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna® brand of nutrition shakes and bars for people with diabetes. Abbott Nutrition also offers specialized nutrition products to meet the unique needs of competitive athletes.


About Abbott

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.