mtvU Orders 12 New Episodes of ’The Opening,’ Expands Alliance With MonsterTRAK to Offer ’Ultimate Internship’ Opportunities
MonsterTRAK Becomes Exclusive Careers Provider for 550 Online Student Newspapers in mtvU’s College Media Network
MAYNARD, Mass. and NEW YORK.- MonsterTRAK, Monster’s emerging workforce division, and mtvU, MTV’s 24-hour college network, today announced the expansion of a strategic alliance designed to help students nationwide land the right job directly out of college. Monster is the leading global online careers property and flagship brand of Monster Worldwide, Inc. (Nasdaq: MNST).
As part of the expanded relationship:
* mtvU will debut 12 additional episodes of “The Opening,” a collaborative television series sponsored by MonsterTRAK.
* The companies will co-host a series of “Ultimate Internship” contests, giving students the chance to intern at concerts, awards shows, mtvU Spring Break ’08 events and more.
* MonsterTRAK is currently the exclusive provider of career content and job opportunities to mtvU. This service will now extend to include all 550 campus publications in mtvU’s College Media Network.
“The Millennial generation has entered the workforce with characteristically high expectations of their employers and their roles as new members of the work force,” said Mark Charnock, vice president and general manager, MonsterTRAK. “While internships continue to be an excellent primer for life after graduation -- 78 percent of prospective graduates plan to complete at least one internship during their college careers, according to a 2007 MonsterTRAK study* -- ’The Opening’ provides students with additional insight into the realities of entry-level employment.”
The alliance will also provide MonsterTRAK another key student aggregation point for its proprietary Career Ad Network. This patent-pending job distribution technology can target and display the most relevant job opportunities to the millions of college students that make up mtvU’s viewership based on their individual interests.
Added Stephen Friedman, GM, mtvU, “Few issues are more important to our audience than how their college experience translates to that first job out of school, and we’re thrilled to grow our successful relationship with MonsterTRAK -- offering students new ways to jumpstart their careers.”
mtvU and mtvU.com will debut 12 new episodes of the show, each profiling a day-in-the-life of a different first-year, entry-level worker across several industries. As part of the current season of “The Opening,” this week mtvU and mtvU.com premiered a new episode that follows recent grad Walter, a tax associate at Pricewaterhouse Coopers. Past episodes, which are all archived on mtvU.com, have included profiles on a research associate at the United Nations, public relations coordinator at Estee Lauder, consumer marketing assistant at EA Sports, space flight trainer at NASA and a hardware engineer at Qualcomm.
For the coming year, mtvU and MonsterTRAK will offer a series of six new “Ultimate Internship” contests -- giving college students the chance to do everything from interning at mtvU Spring Break ’08 to going behind the scenes to assist at concerts, awards shows and much more. The first contest offered entrants the opportunity to be flown to Chicago with a guest, spend two days shadowing executives from mtvU’s marketing group and get a behind-the-scenes view of what it takes to put on a marquee concert event. One lucky winner will be awarded backstage-access to hang out with red-hot Motion City Soundtrack this weekend as part of their headlining 40-city tour. Future “Ultimate Internships” will be detailed at jobs.mtvU.com.
The lynchpin of the mtvU and MonsterTRAK alliance is a co-branded jobs “hub” on mtvU.com -- offering important tools for job hunting, resume building, and interviewing, plus frequently updated entry-level “dream job” and internship postings. As part of their expanded alliance, the site will now be extended to all 550 campus publications in the College Media Network, the largest interactive network of online college newspapers in the United States. Readers of every College Media Network affiliate will now be able to access a selection of local and national entry-level jobs and internship opportunities, as well as interview advice, salary information and other careers resources, right along side their local campus news.
“MonsterTRAK’s affiliation with mtvU.com provides employers with increased advertising and brand exposure among highly motivated, career-minded college students and young professionals,” added Charnock. “We are particularly excited about providing college students with an unprecedented combination of both targeted jobs and unparalleled mtvU content to extend the brands of millions of employers nationwide.”
*MonsterTRAK’s 2007 Entry Level Job Outlook was conducted from February 15 - March 7, 2007 via targeted online distribution to nationwide MonsterTRAK customer companies, as well as college students and recent alumni who are MonsterTRAK members. Results were recorded from more than 985 employers and over 2,545 students.
MonsterTRAK is the division of Monster(R) focused on the emerging workforce. Founded in 1987 as JobTRAK, the company was acquired by Monster, the leading online global careers and recruitment resource, in 2000. MonsterTRAK provides students and career centers with access to the most extensive selection of part-time, internship and entry-level positions, across all industries and locations nationwide. With more than one million student members and relationships that span thousands of college and university career centers, employers benefit from unprecedented reach to the most qualified entry-level candidates. More information about MonsterTRAK is available at http://www.monstertrak.com.
About Monster Worldwide
Monster Worldwide, Inc. (Nasdaq: MNST), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. To learn more about Monster’s industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at www.monsterworldwide.com.
Broadcast to more than 750 colleges across the country, with a combined enrollment of nearly 7.5 million, mtvU is the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach -- on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can’t be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 500 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit www.mtvU.com.
In September 2005, mtvU became the first MTV Networks channel to also be distributed in its entirety online. The network is simulcast and available on demand at mtvU.com 24/7, featuring all of network’s on-air content plus exclusive new music, original series and student-produced programming for college students and music fans everywhere.
mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the US, and RateMyProfessors.com, the Internet’s largest listing of collegiate professor ratings. The College Media Network comprises 550 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 1.5 million college students each month, via the site’s more than 6.6 million student-generated ratings of over 1,000,000 college professors.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.’s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide’s control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition and the other risks discussed in Monster Worldwide’s Form 10-K and other filings made with the Securities and Exchange Commission
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