International Herald Tribune and Reuters join forces to create world business Web and newspaper section
New Business with Reuters print section and co-branded website at www.iht.com/business
London – The International Herald Tribune and Reuters will launch a co-branded daily world business report for the newspaper and an enhanced financial news offering on www.iht.com as part of a ground-breaking strategic collaboration between the two global news organisations.
Starting January 7, 2008, the business sections of the IHT and www.iht.com will be renamed Business with Reuters and edited in close collaboration with dedicated Reuters editors. Content produced by this new team will also feature on Reuters financial terminals and on www.Reuters.com
Publisher of the International Herald Tribune and vice-chairman of the New York Times Company, Michael Golden said: “This is a hugely exciting development for the International Herald Tribune. Our internationally-engaged readers and advertisers will benefit greatly from the significant enhancements this journalistic co-operation with Reuters will bring to our global business news offering, especially online.”
Monique Villa, Managing Director of Reuters Media, said: “The IHT is one of the most respected newspapers in the world and we are very proud to be associated with it. Our two brands are very complementary, combining Reuters global insight and the Herald Tribune’s unique flair for the news that matters. This is an exciting first step in what promises to be a rich and fruitful relationship with the IHT and The New York Times Company as a whole.”
The weekday Business with Reuters print section will offer the IHT’s growing readership of international business executives and opinion formers more help to identify trends as well as giving them a finely tuned sense of what’s happening around the world in companies and deals and in the financial markets. It will also feature news analysis and comment from IHT, Reuters and New York Times business writers and columnists and more global investor insights.
In the Asia-Pacific edition of the IHT, the section will be named Business Asia with Reuters and will include coverage of the most important regional business news that is vital to the paper’s growing readership in Asia where it is the highest circulation international daily newspaper.
The new co-branded Web section www.iht.com/business will also be produced in close collaboration to provide a constantly updated multimedia view of global business and financial developments as they happen for IHT.com’s 5 million unique users* around the world (*source: Webtrends).
Executive Editor of the IHT, Mike Oreskes, said: “We are inventing something new and exciting for both our audiences. We are combining the very best of two of the best journalistic organisations on earth to produce a global report on finance, economics and business of the highest calibre. It is difficult to imagine a moment when this matters more. ”
David Schlesinger, Reuters Editor-in-chief, said: “This editorial collaboration with the IHT is a logical development building on what we have been doing over recent years at Reuters. We have expanded the scope and depth of our news file, bringing in more context and analysis to better help our customers join-the-dots. We have taken a strong lead in covering the new economic powerhouses of China and India. And, with Reuters.com, we have acquired a publishing sensibility which leads naturally to collaborations of this kind with key customers like the IHT.”
Business with Reuters will feature existing Reuters columnists such as James Saft, writing about global finance, as well as additional analysis from dedicated senior Reuters correspondents such as Paul Taylor and Alan Wheatley, providing informed views of the key trends in Europe and Asia. They will rotate with regular IHT and New York Times columnists like Gretchen Morgenson, Floyd Norris and Daniel Altman.
Under the agreement, which is on a non-exclusive basis, dedicated Reuters editors will liaise daily with IHT business editors to assist news planning for the Business with Reuters section and help select the best and most relevant Reuters stories from more than 7,000 English-language headlines every day. IHT editors will retain full editorial responsibility over the content of the Business with Reuters section, as well as the ability to use content from other third-party news providers.
As part of their collaboration, the IHT and Reuters will offer marketers and advertisers innovative joint marketing and sponsorship opportunities leveraging both partners’ audiences and publishing platforms, including Reuters.com.
The IHT will cease publication of Marketplace by Bloomberg and Business Asia by Bloomberg by year-end.
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