Ranks of Young Cord Cutters Increasing Steadily
The trend of young US wireless users opting to disconnect their home phone lines in favor of wireless-only options is growing, reports In-Stat (http://www.in-stat.com). The typical cord cutter is under 35 years old with a small household and a lower income than the traditional phone user, the high-tech market research firm says. This was a notable finding from a recent In-Stat survey of US telecom consumers.
“The largest number of current cord cutters—those who do not have a landline, but rely solely on their mobile phone—are those one might expect: young, single, living alone, or sharing quarters such as a dormitory or rooming house,” says Jill Meyers, In-Stat analyst. “In many cases, these are people who are the least-likely candidates to have a landline phone.”
Recent research by In-Stat found the following:
* Current cord cutter respondents use 22% more cellular minutes than the average survey respondent, and 40% more than those not interested in surrendering their landline.
* Some 24% of those with a landline would consider replacing it with a mobile phone.
* Potential cord cutters have the highest penetration of family or group mobile rate plans—they also have the highest spending, averaging $111.41 per month.
Recent In-Stat research, US Profiles of Wireless-Only Mobile Users: Cord Cutters - 2007 (#IN0703791MCM), focuses on wireless usage among US survey respondents who have a home phone and those who do not. Discussed are the operators of preference, spending and usage patterns, and the factors increasing and discouraging the likelihood of switching to wireless-only services.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231 or contact a sales representative: http://www.instat.com/sales.asp
The price is $2,995 (US).
This report is part of In-Stat’s Mobile Consumer service, which integrates primary end-user research, strategic industry analysis, and technology assessment with supply-side research to provide a unique 360-degree view of US consumer attitudes. It examines the markets for wireless data and multimedia applications, including topical research on those applications and services which will drive growth in the wireless consumer market space. The service also provides a complete market view by combining analysis of technology trends and consumer behavior, including tracking and forecasting of wireless data spending by segment.
The 2007 Consumer Mobility Survey questioned more than 1,500 US cellular phone users about their wireless plans, spending, data usage, handset features and handset functionality. It also explored satisfaction rates with mobile operators, the likelihood of changing carriers in the next twelve months and factors influencing this likelihood. The data from the 2007 CMS are segmented into a series of five reports which separate users by age, ethnic identity and cord-cutter status. For more survey results, please see the following reports:
US Mobile Consumer Profiles Ages 18-29
US Mobile Consumer Profiles Career Aged Users (30-64)
US Mobile Consumer Profiles Ages 50+
US Mobile Consumer Profiles – Ethnic Segments 2007
For more information, contact:
Jill Meyers, Analyst
Elaine Potter, Marketing Coordinator
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