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ChoicePoint® Precision Marketing Announces StrattemSM Streamline, a New Scalable and Configurable Marketing Database Solution


ALPHARETTA, Ga.– ChoicePoint Precision Marketing LLC, a ChoicePoint (NYSE: CPS) business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries, today announced the release of Strattem Streamline. Strattem Streamline is a highly cost effective and scalable marketing database solution focusing on organizations that prefer a configurable, hosted database environment.

“Strattem Streamline represents an important extension of our midmarket solution offering, combining ChoicePoint’s vertical industry, database, analytic and data experience with “best-of-breed” tools to deliver a midmarket solution focused on both value and performance,” said Scott Hudson, senior vice president and general manager, ChoicePoint Precision Marketing. “Collectively, our Strattem solutions help businesses plan their campaigns, manage both customer and prospect data, identify new and profitable prospects, empower their sales force and track key marketing performance indicators using some of the industry’s best available tools.”

In addition to the release of Strattem Streamline, ChoicePoint Precision Marketing has repositioned its family of marketing database solutions under the Strattem brand. Developed with strategic and tactical enterprise marketing requirements in mind, Strattem solutions include:

* Strattem Enterprise – ChoicePoint’s proven marketing database solution for organizations needing full customization;
* Strattem Streamline – ChoicePoint’s new marketing database solution for organizations seeking a more packaged, industry solution; and
* Strattem DirectLink – ChoicePoint’s leading campaign automation solution for organizations desiring to empower their distributed sales force with the ability to execute localized marketing campaigns.

ChoicePoint was recently cited as a Strong Performer for both enterprise and midmarket opportunities in “The Forrester Wave TM: Database Marketing Service Providers, Q4 2007” (November 2007) report. ChoicePoint Precision Marketing was one of only 12 database marketing providers who met selection criteria for evaluation from an initial list of 144 companies. According to the Forrester report, “The company offers reliable delivery, responsive account management, and industry-specific expertise for banking, lending, investing, and insurance firms.” The report also notes, “Its midmarket solutions provide rapid processing and robust capability to customers at a low cost via a shared account management model and predefined marketing database structure.”

About ChoicePoint Precision Marketing
ChoicePoint Precision Marketing (CPPM) is a database marketing solutions business that specializes in the insurance and financial services industries. For more than two decades, CPPM has served the direct marketing needs of insurance and financial services professionals who operate in a competitive and highly regulated marketplace. The business helps businesses acquire and grow customer relationships through direct marketing programs that integrate data, advanced analytics, creative strategy and scalable technologies. CPPM distinguishes itself in the marketplace by delivering sustainable program results that achieve return on investment objectives. For more information, visit

About ChoicePoint
ChoicePoint (NYSE: CPS) provides businesses, government agencies and non-profit organizations with technology, software, information and marketing services to help manage economic and physical risks as well as identify business opportunities. Consumers have free access to the reports we create at Learn what we do to protect consumer privacy by visiting and, for more information on our company, go to

Strattem is a service mark and ChoicePoint and the ChoicePoint logo are registered trademarks of ChoicePoint Asset Company.


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