As Cool As It Is Sweet – Verizon Wireless Introduces Chocolate by LG in Blue Ice

BASKING RIDGE, NJ, and SAN DIEGO, CA — Verizon Wireless, the company with the nation’s most reliable wireless voice and data network, and LG Electronics MobileComm USA, Inc. (LG Mobile Phones) announced today the newest flavor of Chocolate by LG – Blue Ice. The newest addition to the Chocolate line-up, the silky-smooth slim slider design comes coated with a frosty blue finish and includes the must-have multimedia capabilities for the music and entertainment lover on your holiday list.

The Chocolate in Blue Ice includes the same features chocoholics have come to love, such as vibration feedback on the touch-sensitive keypad, navigation wheel with classic red trace motion lighting, and a microSD™ memory card slot that supports up to 4 GB of memory.

Customers who purchase the Chocolate will love the quick and easy access to V CAST Music, the Verizon Wireless service that offers more than 2.4 million songs for download over-the-air, and V CAST Video, which offers news, sports and entertainment video clips, 3D games and more. VZ NavigatorSM, a popular tool available on the Chocolate, includes mapping, audible turn-by-turn navigation and access to information on more than 14 million points of interest. A 1.3 megapixel camera, speakerphone and Bluetooth® headset capabilities round out the features wrapped in frosty blue.

Chocolate by LG in Blue Ice is available today for $79.99 after a $50 mail-in rebate and new two-year customer agreement at Verizon Wireless Communications Stores within Circuit City. It will be available at Verizon Wireless Communications Stores and online at www.verizonwireless.com on Friday, Dec. 7.

For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.LGusa.com.

Brenda Raney
Brenda.Raney@VerizonWireless.com
908-559-7518

Demetra Kavadeles
LG Mobile Phones
Dkavadeles@lge.com
858-635-5232

Jacqueline Johnson
Ogilvy PR for LG
Jacqueline.Johnson@ogilvypr.com
310-248-6192