Kodak Introduces New Generation of Motion Picture Films; Demonstrates Commitment to Film Innovation

Eastman Kodak Company (NYSE:EK) today unveiled the first product in a new generation of color motion picture films, continuing the company’s dedication to film technology and setting a higher standard for image quality.

KODAK VISION3 500T Color Negative Film, available now in 35mm and 16mm formats, represents a new emulsion platform, incorporating technical breakthroughs that deliver greater efficiencies and expand creative options for filmmakers.

“Kodak has unparalleled expertise in both film and digital imaging, and we are firmly dedicated to ongoing innovations in film and hybrid imaging products,” says Mary Jane Hellyar, President of Film Products Group and Executive Vice President, Eastman Kodak Company.

KODAK VISION3 Film offers increased exposure latitude and color detail with noticeably reduced grain, especially in the brightest highlights and darkest shadows. It incorporates proprietary Advanced Dye-Layering Technology (DLT), which renders finer grain images in underexposed areas and produces cleaner film-to-digital transfers for postproduction. This new product also takes advantage of innovative film technology that allows the emulsion to process light more effectively and record greater detail in the highlights. This image structure translates into time saved on the set and in postproduction.

Cinematographers around the world have tested the new emulsion in challenging environments. They report that it provides more creative flexibility and efficiencies during both production and postproduction.

“The new emulsion has a much wider range of latitude in the overexposed areas,” said Daryn Okada, president of the American Society of Cinematographers (ASC). “I found at least two more stops of range in the highlights, which enabled me to record more details. I got a rich range of colors and skin tones without saturation contamination. Also, there was an almost magical reduction in grain without affecting colors.”

Kodak scientists designed the new emulsion to retain the imaging characteristics of the KODAK VISION2 500T Color Negative Film 5218/7218 in the normal exposures, while providing new creative options for working in extreme lighting situations. Thus, the VISION3 stock intercuts seamlessly with all seven-color negatives in the KODAK VISION2 family, which was initially introduced in 2002.

“This new film offers cinematographers more latitude to extend exposures into the shadows without fear of excessive grain and into the highlights without loss of image discrimination,” said Gary Einhaus, Chief Technical Officer of Kodak’s Entertainment Imaging Division. “The extended dynamic range of the KODAK VISION3 film creates a powerful companion to the tools now available in digital postproduction. Together they further enhance the creative process for our customers.”

“Our customers are telling us what they need to navigate today’s workflow,” said Hellyar. “We have responded with the new KODAK VISION3 platform, adding more workflow efficiencies to all the existing advantages of film – image quality, resolution, dynamic range, flexibility and archivability. Based upon our customers’ expectations for the very highest quality images -- and for flexibility and ease of use -- Kodak motion picture film continues to deliver the best images possible for a new generation.”

For more information on KODAK VISION3 film, visit www.kodak.com/go/motion, with links to ongoing podcasts and blogs on products and services from Kodak.
About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com.