Research Expert Peggy Lebenson to Lead Harris Interactive Financial Services Unit
Harris Interactive® today announced the appointment of Peggy Lebenson as senior vice president. In her new role as the leader of the Financial Services Research team, Ms. Lebenson will apply her deep industry knowledge to develop tailored research programs for both domestic and international clients.
“Peggy is a proven leader with extensive experience who will have an immediate impact on our Financial Services business,” said David Vaden, president of North America and Global Operations at Harris Interactive. “We see great opportunities for growth in this industry - driven by our ability to satisfy our clients’ increasing expectations for seamless global service combined with local market expertise in Europe, Canada and Asia.”
Ms. Lebenson brings more than 20 years of research, consulting and management experience to Harris Interactive, with notable concentration in the financial services industry. Most recently she served as a senior vice president with Data Development Worldwide, where she increased clients’ business performance through strategic planning and consulting. She previously served as senior vice president at Research International where she developed their Brand Equity and Communications Division.
“The team at Harris Interactive is eager to add Peggy’s strategic consulting skills and her industry expertise to its repertoire in order to better provide our clients with deeper and more compelling insight,” said Rick Millard, group president, Harris Interactive Financial Services Research Practice.
Ms. Lebenson holds an M.B.A. degree in Finance and International Business from New York University Stern School of Business, and her written work has appeared in Measuring Advertising Effectiveness, a publication that addresses advertising limitations.
About the Financial Services Practice
The Harris Interactive Financial Services Practice provides custom global research solutions in a broad range of financial services industry sectors. Armed with proven expertise, the Harris Interactive Financial Services Practice plays a key role in branding initiatives, customer profiling and segmentation, new product development, customer loyalty management, market planning initiatives and industry leadership studies for its clients. For more information on the Financial Services Practice, please visit www.harrisinteractive.com/services/financialsvcs.asp.
About Harris Interactive
Harris Interactive is the 13th largest and one of the fastest-growing market research firms in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its North American, European and Asian offices, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com.
Harris Interactive Inc. 11/07
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