E-Mail Promotions Offer Last Chance for Driving Retail Traffic This Holiday Season

Affluent Americans Database From Thomas, Townsend & Kent Enables Marketers to Target Last-Minute Shoppers by Purchase Intent

CHICAGO, IL -- 12/08/2004 -- As the number of shopping days this holiday season is quickly approaching a single digit, the number of viable marketing tools to drive retail traffic is also dwindling.

“As the last of the direct mail catalogues are dropping and the last of the print ads are being inserted, the only effective tool left in a marketer’s arsenal is e-mail, which enables them to aggressively promote their products to highly targeted prospects and do so with very short lead time,” said Roy Weiss, executive vice president of Thomas, Townsend & Kent, a database marketing firm that specializes in connecting marketers with affluent consumers.

“The beauty of e-mail promotions is that most consumers respond immediately to offers that are relevant to what they are looking for,” added Weiss. “And at this time of the year, e-mail can be used to not only promote last-minute gift shopping through all channels -- in store, online and via telephone -- but also fuel interest in after-Christmas promotions to boost year-end sales.”

To assist marketers in targeting consumers interested in specific products, TTK maintains its Affluent Americans Database with detailed purchase-intent information on three million households. Through several online survey mechanisms, TTK continually captures information on what these consumers are in the market to buy.

Recent TTK surveys of the database has identified:

-- 112,934 planning to purchase laptop computers
-- 552,877 seeking information on plasma TVs, LCD TVs and other home
theater components
-- 185,482 currently shopping for their first/next digital camera

For more information on the TTK Affluent Americans Database and TTK’s e-mail marketing programs, contact Lindsay Glickstein at (312) 881-2611 or lindsay@thomastownsendandkent.com.
About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase-intent information on three million households, is the nation’s most comprehensive database of this consumer segment. TTK leverages this proprietary database to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle.

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