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Stripes, dots and two-tone brushstroke effects – BASF offers inspiration to the leather industry in Europe for the Spring-Summer season 2009


WEBWIRE

* Twelve new trendsetting types of leather and 32 fashion colors
* Designs and trends specifically for the European market


Following on from the success of the first edition of Inspirations for Leather, the leather department at BASF has now published its new catalogue for the spring-summer season 2009.

The collection is entitled Edition Venezia, and it combines the bright colors of the Venetian carnival with a variety of unusual features. The spring collection features fine stripes in fresh pastel shades. Leather in bright colors with wild two-tone brushstroke effects are a perfect match for elegant summer evening wear, and spots and polka dots are an excellent accompaniment to relaxed leisure wear. A marbled texture is a novel feature that gives the leather a slightly vintage look. The collection is rounded off with classical and extravagant brown shades. Gerhard Wolf, head of global technical service in the BASF leather department, has a high regard for design from Europe for Europe: “Our technicians in Spain and Italy are the experts when it comes to creating fashionable leather, but our staff in other European countries have also contributed some very attractive designs”.

As fashion experts Manuel Vila of BASF Curtex S.A., Spain, and Tom Markelj of BASF Aktiengesellschaft, Ludwigshafen explained: “The first brochure was very popular with our customers because we combined fashion with cost effectiveness, and the leather could be adapted to be used as shoe upper leather, bag leather and garment leather. We have now extended the concept of the first brochure even further”.

The complete manufacturing procedure for each type of leather is available in a separate booklet.

BASF Performance Chemicals – always one idea ahead!
The product range of BASF’s Performance Chemicals for Leather business unit includes chemicals for all wet-end and finishing processes in the leather and fur industries. With a worldwide manufacturing and marketing organization, we are one of the leading suppliers in these fields. Further information on our products may be found at: http://www.basf.com/leather.
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BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com.



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