Äripäev launched medical newspaper

The Estonian financial daily Äripäev launched Meditsiiniuudised, a newspaper covering medical news, in the beginning of November.
“Äripäev acquired Meditsiiniuudised in October in order to fully realize the potential it sees in the field, believing strongly that a high-quality specialized newspaper can enhance the transparency of the medical and pharmaceutical market”, says Project Manager Liina Leiten.

In the beginning of February the paper will go through a total refresh. At present, Meditsiiniuudised is a small and successful publication with 1,700 subscribers and a target audience made up mostly by doctors, pharmacists and chemists.

Similar newspapers are published by the Bonnier Group in Sweden, Finland, Norway, Denmark and Poland. The newly acquired paper will be a part of this network.

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The Bonnier Group is a family-owned international media group based in Sweden. It has operations in more than 20 countries.

The Bonnier Group comprises approximately 150 companies. The Group´s structure is characterized by decentralization, with responsibilities, duties and authority being carried out as close to everyday operations as possible.

Operations cover most media formats and are divided into five business areas: Books, Magazine Group, Business Press, Newspapers and Entertainment.