BP to Sell Most Company-Owned, Company-Operated Convenience Stores to Franchisees
Long-term franchise agreements will preserve high-value fuels distribution system
BP’s U.S. Convenience Retail unit announced today that it will sell all of its company-owned and company-operated convenience stores. The majority of sites will be sold to franchisees and some will also be sold to dealers and large distributors (jobbers). The sale of the convenience stores will be completed over the next two years. The sites will continue to market BP fuels in the eastern U.S. and ARCO fuels in the western U.S. The franchise agreement is 20 years and requires sites to be supplied with BP or ARCO branded fuels for the term of the 20-year contract.
“By tapping into the entrepreneurial experience and knowledge of local station owners, we will build a strong franchise network that will help us grow our business,” said Fiona MacLeod, president of BP U.S. Convenience Retail. Currently in the U.S., about 95 percent of BP’s retail sites are operated by independent businesspeople.
BP will support franchisees with a strong field-based staff and a small head office located in La Palma, California. The U.S. Convenience Retail office in Naperville, Illinois will close. As announced last month, BP will move to a single franchised convenience store brand-ampm-in the U.S.
“The ampm brand has a 30-year track record in the western U.S. and has seen very positive results East of the Rockies based on the value that franchisees bring to the business. The brand has a 94 percent brand awareness rating West of the Rockies, and a strong international presence in Japan, Brazil, and Mexico. We are excited about growing the brand in the eastern U.S.,” said MacLeod.
The business change is in line with BP’s October reorganization announcement aimed at simplifying the company and improving performance. Of BP’s 13,000 U.S. retail sites, this sale of more than 700 company-owned and -operated convenience stores will eliminate 9,500 BP convenience store positions and 350 business support staff. About 100 employees from BP’s Pipelines and Logistics Unit will also be affected.
“We know that these changes will be very difficult for our employees, and we are putting measures in place to assist affected business support staff, including job placement assistance,” said MacLeod. “It’s been our experience that the majority of convenience store employees are retained by the new owners.”
MacLeod emphasized that convenience retail is a key BP business that positively represents the BP brand, has a strong franchise base and a legacy of operational excellence. “This business and the people in it have created a culture of excellence that will be the backbone of our organization going forward.”
Diversity and inclusion continues to be an important part of BP’s franchising efforts. In 2006, BP began an initiative to recruit minority franchisees, and that work will continue. “We are not leaving these communities,” said MacLeod, “As much as possible, we want ampm stores to be owned and operated by people who live in the communities we serve.”
Franchising opportunities in individual marketing areas will be announced separately. For more information on BP franchising, please visit www.bpampmfranchising.com.
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