Harris Corporation’s OSi-Traffic System Will Manage EchoStar’s Commercial Insertions on DishHOME Mosaic Channel
Leading Traffic Application to Manage Multiple, On-Screen Events
CINCINNATI, November 15, 2007 — EchoStar Communications Corporation (NASDAQ: DISH) and its DISH Network® satellite TV service have chosen Harris Corporation’s OSi-Traffic™ broadcast inventory management and accounting solution to manage EchoStar’s ad sales commercial insertions and billing related to its interactive mosaic, DishHOME, Channel 100. Available on DISH Network® satellite TV service, the DishHOME Mosaic was launched in August 2005.
The DishHOME Mosaic consists of six on-screen video windows, each displaying what’s playing on a variety of channels at that moment. The windows can be refreshed regularly with six new programming offerings. During transition breaks between programming changes, commercials play on all six windows. Additional advertising can be displayed on DishHOME in the upper-right corner of the screen in the form of a video banner. The bottom portion of the screen shows a scrolling ticker that can also contain promotional or advertising information.
Harris® OSi-Traffic™ is an industry-leading traffic platform that gives broadcasters the ability to manage multiple channels more efficiently. The application is particularly suited to DishHOME because it supports content from different sources simultaneously, such as satellite and fiber feeds.
“OSi-Traffic™ was chosen for its unique ability to manage the traffic related to multiple on-screen events simultaneously,” said Ed Adams, vice president and general manager of North American Media, Harris Broadcast Communications. “In the case of DishHOME, the primary event is the six-window mosaic, and the secondary events are the interactive video banners and the DishHOME video background.”
OSi-Traffic™ is part of the Harris Broadcast Communications ONE initiative to deliver interoperable workflow solutions that span the entire broadcast delivery chain. The unique Harris approach brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.
About EchoStar Communications Corporation
EchoStar Communications Corporation (NASDAQ: DISH) has been a leader for more than 26 years in satellite TV equipment sales and support worldwide. The Company’s DISH Network® is the fastest-growing pay-TV provider in the country since 2000 and currently serves more than 13.585 million satellite TV customers. DISH Network offers hundreds of video and audio channels, including the most national HD and international channels in the U.S., as well as Interactive TV, Latino and sports programming. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.echostar.com or call 1-800-333-DISH (3474) for more information.
About Harris Corporation
Harris is an international communications and information technology company serving government, defense and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of over $4 billion and 16,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications™products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
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EchoStar Communications Corporation
- Contact Information
- David Glidden
- Vice President, Marketing Operations
- Harris Broadcast Communications
- Contact via E-mail
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