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Citibank Customers Encouraged to Go Paperless in "Green Citi – Nurturing Our Community Forest" Campaign


Seoul – Over the next six months, Citibank Korea Inc. (CKI) will run an environmental focused customer campaign in partnership with Seoul Green Trust, a non-profit organization that promotes tree planting in urban areas.

The “Green Citi – Nurturing Our Community Forest” initiative will encourage Citibank credit card customers to switch from paper to electronic-based monthly credit card statements. The cost savings produced by the reduction in paper use will be donated to support a tree-planting program in Korea.

Through the partnership, Citibank credit card members will also be invited to participate in other “Community Forest” environmental campaigns. The program is part of a broader civic initiative that brings together a coalition of citizens, businesses, and government officials to plant trees and nurture forests on unused, marginal land. It is funded by the Seoul Municipal Government, the local business community and Seoul residents.

To mark the announcement of the agreement, Citibank and Seoul Green Trust held a joint launch ceremony and in his speech, Yung-ku Ha, CKI CEO said, “Citibank Korea is very excited to play a part in this program and we will be encouraging as many credit card customers as possible to make the change to online statements.”

Byong-e Yang, President of the Seoul Green Trust Foundation noted, “I think this campaign is a good model for other companies to follow and we look forward to working with more corporate organizations, civil societies, citizens, and the government to establish more forests in urban areas.”

Among the list of guests who attended the ceremony were Yung-ku Ha, CKI CEO, Shin Won Kang, CKI Executive Vice President, Citibank staff, Byong-e Yang, President of Seoul Green Trust Foundation, Jang-il Yang, Secretary General, Green Seoul Citizen’s committee, Hyung-jin Kim, Board Member/lawyer of Seoul Green Trust, Gang-oh Lee, Secretary-General Seoul Green Trust, and Gwang-bin Choi, Director for Landscape Architecture Division, Green Seoul Bureau of the Seoul Metropolitan Government.

This weekend, CKI employees will also be participating in another environment program. Under Citi’s Global Community day initiative, CKI staff will unite in a “Cheonggyecheon stream clean-up” program in Seoul.


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