Entergy’s ‘Change a Light, Change the World’ Campaign Nets Over 7,800 pledges
Entergy Corporation completed its first Change a Light, Change the World campaign with more than 7,800 pledges to switch a total of 20,000 standard light bulbs to energy-efficient bulbs. Entergy customers and employees surpassed the initial goal of 2,500 pledges as most customers pledged to change multiple bulbs in their house.
The Change a Light, Change the World campaign supported a nationwide effort by the federal Energy Star program, which raises environmental awareness through the promotion of energy-efficient appliances and light bulbs. During the month of October, Entergy held promotions to encourage the community and employees to sign a pledge to change one or more incandescent light bulbs to energy-efficient compact fluorescent bulbs. Entergy finished its first year in the campaign as one of the top-ten pledge drivers in the country.
“We believe the message was well-received by our employees and customers because we all share the responsibility of managing energy use and protecting the environment,” said Bernie Steen, Entergy’s director of energy efficiency. “Just as Entergy is working hard to reduce the impact of our industry on the environment, our customers are seeking ways they can make a difference, too.”
Using energy-efficient light bulbs is an efficient way to manage energy costs and save money. Energy Star bulbs use one-third the energy of standard incandescent bulbs, last up to 10 times longer and save consumers an average of $30 in energy costs over its lifetime. For example, changing the 20,000 bulbs pledged can save over nine million kWh of electricity and nullify the carbon dioxide emissions of 1,231 cars.
“Demonstrating ways to save the environment and save money creates a win-win situation for everyone,” said Steen. “By partnering with our customers on programs such as Change a Light, we really can help Change the World.”
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