VSC Technologies Selects IBM Information Server to Streamline Customer Information for France’s Leading Online Travel Agency
IBM (NYSE: IBM) announced today that VSC Technologies, the technology solution provider for Voyages-SNCF, the premiere online travel agency in France, has selected IBM Information Server to help improve the quality and standardization of their business data and provide an accurate view of customer information.
VSC Technologies has selected IBM Information Server, a first-of-a-kind software platform, to transform and deliver trusted information as part of a strategic Customer Relationship Management (CRM) project to help the company continue to grow its operations and enhance its relationship marketing with thousands of customers worldwide.
IBM Information Server is used to transform, cleanse and ensure data quality among databases that include millions of customer records stored by Voyages-SNCF. Information Server accomplishes this by eliminating duplicate records, ensuring postal addresses are complete and e-mail address are accurate, and ensuring correct and precise information is associated with each customer for use in all of Voyages-SNCF customer outreach programs.
Voyages-SNCF has continued to grow, creating a new challenge for information systems to keep pace with the large volume of customer records, e-mail and other information about each customer generated throughout the company.
“Savvy customers today expect to receive information that best meets their needs and interests, be it about special holiday travel or last minute deals,” said Frédéric Falkoff, VSC Technologies business intelligence manager. “IBM Information Server provides the assurance that the information we use is accurate, trusted and complete, enabling us to provide our customers with better content and more personalized service.”
IBM Information Server helps simplify the company’s e-commerce and publishing initiatives by reconciling, cleansing and updating customer information to improve sales and marketing as well.
IBM Information Server is currently available from IBM and IBM Business Partners.
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