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Digital Radio Market to Experience Global Market Growth: Unit Sales to Increase Three-Fold


The worldwide digital radio market is on a roll, with unit sales expected to increase more than three-fold from 2006 to 2011, reports In-Stat ( Recent developments include the availability of the new, enhanced Digital Audio Broadcasting (DAB)+ standard in the UK, an increase in the number of DAB trials throughout Europe and Asia, and the introduction of mobile devices with integrated DAB support, the high-tech market research firm says.

“From a regional standpoint, DAB technology is close to mass-market appeal in the UK, and is the pervasive digital radio technology throughout Europe,” says Stephanie Ethier, In-Stat analyst. “Satellite radio remains the leading platform for digital radio in the US, despite notable progress in HD Radio awareness.”

Recent research by In-Stat found the following:

* The global market for digital radio will grow from 9 million units in 2006 to almost 32 million units in 2011.
* In 2005, 57% of respondents to an In-Stat consumer survey in the US were aware of HD Radio. This percentage had grown significantly to 77% by 2007.
* Increased choice of programming continues to be the primary driver of digital radio ownership.

Recent In-Stat research, Digital Radio Market Growth Advances Worldwide (#IN0703457ID), covers the worldwide market for digital radio. It provides forecasts for unit sales of digital satellite and terrestrial receivers and US satellite radio subscribers through 2011. It also contains analysis of an In-Stat survey of US consumers regarding digital radio. Profiles of major digital radio vendors are also included.

For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat’s Portable and Emerging Consumer Products service, which provides comprehensive analysis for markets such as portable media players, handheld gaming, and electronic-based edutainment toys. This service also provides coverage for evolving markets such as digital radio and GPS devices. Supply and demand-side insights are combined to examine competitors, market shares, shipments, semiconductors, consumer ownership, buying behavior, and consumer demand within these developing markets.

For related information regarding US consumers’ plan to purchase a digital radio receiver at the 2007 holiday season, refer to In-Stat’s recent research titled 2007 Holiday Spending on Consumer Electronics in the US ( This report also includes survey data about US consumers’ intentions to purchase a wide array of consumer electronic products, such as portable media players, high definition televisions, and personal navigation devices.

Mobile music can also be enjoyed via a portable media player. For more information please see: Worldwide Demand Remains Strong for MP3 and Portable Media Players


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