Go Home with Professional Football Player Trent Green
AT&T Home Turf Takes Fans Inside the Home of Veteran Quarterback
New Webisode Strengthens Exclusive Content Offerings on AT&T blue room
Trent Green has spent more than 13 years on the professional football field. He has thrown more than 2,000 completions and 157 touchdown passes. And while fans may think they know a lot about this veteran quarterback, they ain’t seen nothin’ yet.
AT&T Inc. (NYSE:T) announced today the launch of the latest installment of AT&T Home Turf, an interactive online series that comprises one-on-one home tours and candid and quirky conversations with some of the most talented athletes in sports today.
In this episode, which is now available at www.attblueroom.com/sports, fans will be treated to an intimate home tour with Trent Green. Hosted by sports force Deion Sanders, Home Turf takes sports fans on-location to Miami and the house that Green, his wife and three children have called home for a little more than three months.
From bedrooms to bathrooms, cars to clothes, Home Turf will bring fans closer to this sports star than ever before. Throughout the episode, viewers will have the opportunity to click on AT&T globe icons to reveal bonus footage and trivia, as well as learn about the latest offers for featured company products and services. In addition, viewers also will have the chance to win technology prizes and autographed memorabilia from Green and other sports stars.
“AT&T blue room sports is committed to delivering unique, intimate experiences for sports fans across the country,” said Jamie Butcher, AT&T vice president, Brand Integration and Engagement. “The Home Turf series is one way in which we offer compelling, original content to our customers while also showcasing AT&T products and services to a key audience.”
AT&T Home Turf debuted in 2006 with a broad mix of more than 20 professional football, basketball, baseball, soccer, tennis and golf players. In 2007, the renewed program has built upon its Season 1 successes and has featured the homes of athletes such as basketball player Baron Davis, football player Adam Vinatieri and baseball players Ivan Rodriguez and Andruw Jones. To date, consumers have watched more than 2 million AT&T Home Turf webisodes.
AT&T blue room sports has featured a broad menu of exclusive, original and user-generated content featuring college and professional football, basketball, baseball, golf, tennis and soccer athletes and teams, as well as content focusing on the spectator experience (www.attblueroom.com/sports). The site is part of the AT&T blue room (www.attblueroom.com), which brings together tailgaters, music fans, gaming enthusiasts and the Hollywood-obsessed through a single online content destination.
The blue room and its online channels have generated more than 120 million page views and have fueled the sales of the company’s core offerings — high speed Internet, wireless, voice and video — while building affinity for the AT&T brand in the entertainment space.
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