Finally - Good news for the Automotive Industry, Service Business is UP!
Center Valley, PA November 8, 2007 – In a time when new car sales are down and gas prices are up -- new car dealerships are experiencing increases in their service business. Automotive dealerships are becoming more price competitive everyday on their routine maintenance services, like oil changes, front-end alignments, tires, and the like.
PriceChek helps new car dealership’s service departments understand their competitor’s prices for services on an apples-to-apples comparison. “Keeping track of what the competition is doing down the street or across town is a full time business and most companies do not have the man power or resources to manage their local market intelligence needs”, says David Swan, President of PriceChek.
“We help companies understand what their competition is doing, offering and charging for a particular service, on a particular vehicle. They use our reports to evaluate their prices and more importantly promote their competitive prices to their customer through their web page, mailing campaigns and point-of-sale displays,” David Swan says.
One BMW dealership in Bloomington, Minnesota, posts their PriceChek results for service and tire comparisons on their web page and in their service waiting room on posters and brochures for all their customers to see. Scott Schwartz, Service Manager for Motorwerks BMW says, “PriceChek is something all new car dealerships should be using because it takes away the misperception that we are too expensive”.
“One automotive client put together focus groups to determine what consumers’ perceptions were of their dealership’s service and product pricing. Unanimously the focus groups agreed that they expect to pay twice as much for the same service or products being repaired or replaced by a new car dealership then by an aftermarket repair shop,” David Swan reports. “Our research has shown that this is not the case, dealerships are becoming more competitive and our clients utilizing our reports have the market intelligence to make changes that ultimately increase their bottom line.”
PriceChek collects market information about a company’s competition and applies our marketing intelligence to assist in the development of creative marketing and business strategies. PriceChek provides our clients with a powerful combination of strategic insight, business acumen, and an entrepreneurial spirit to help our clients keep pace in this intensely competitive and rapidly changing marketplace.
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