New Programme Enables Marketing Agencies to Leverage Oracle ’s expertise in CRM

Oracle, the world’s largest enterprise software company, today launched Oracle Marketing Ecosystem Partnership for Marketing Agencies, a programme which will allow marketing agencies in Europe Middle East and Africa (EMEA) to join the Oracle PartnerNetwork (OPN) and work with Oracle to jointly deliver CRM Marketing solutions.

“We are enabling marketing agencies and marketing services organisations to take advantage of our established partner programme and a growing demand in the marketing industry for CRM solutions that automate campaign execution and provide effective management tools for marketing resource,” said Penny Philpot, Vice President, OPN & Partner Development, Alliances & Channels, Oracle EMEA.

“Chief Marketing Officers are rethinking their marketing organisations and calling for technology that provides, accountability, measurement and clearly shows return on investment from marketing activity. There is a real opportunity for marketing agencies to deliver the solutions that cater for this demand and to add a new revenue stream to their businesses,” she added.

Marketing agencies joining the Oracle PartnerNetwork (OPN) will have access to OPN benefits including sales support, discounted educational services and access to more than 15 years of CRM implementation expertise. Oracle will also work with marketing agency partners to develop a business plan and commit resource to help them take advantage of market opportunities.

Companies already signed up to the programme include arvato services (Germany), Experian’s Integrated Marketing Division, JJ, MarketOne International, Proximity London, and Sapient Interactive (UK). Oracle aims to recruit still more marketing agencies and marketing services organisations in key EMEA markets over coming months.

“This is a fantastic opportunity for marketing agencies to more closely align with their clients and increase their strategic role within clients’ businesses by leveraging on Oracle’s unparalleled value proposition for CRM ” said Loic Le Guisquet, Senior Vice President, CRM Applications, Oracle EMEA.

With over 4.6 million live users, Oracle CRM is the most comprehensive, best-selling and most-implemented CRM solution available today. Oracle’s CRM technology delivers a comprehensive closed-loop solution that automates B2B and B2C marketing processes and provides tangible metrics to show the value and effectiveness of marketing campaigns.