total 180! Validates the New Trend in America; Moms Across the Country Scream Out "Finally!"
Rocklin, CA (November 1, 2005) The widely anticipated new magazine for career women turned at-home moms, total 180! will be released to CHOs (Chief Household Officers) November 9. Women who have traded in their briefcases for diaper bags will finally get the validation they crave.
Created by and for professional women turned full time mommies—there’s nothing else like it. total 180! is creating a wave of change across the country and it’s about time!
total 180! is about more than just shifting from career to motherhood; it’s also a total shift from the way magazines are written and marketed. Women want to feel accepted as they are, laugh with each other, and know they’re not alone. total 180! will be the only magazine to finally speak with women instead of to them.
Health, fitness, sex, marriage, motherhood, love, friendship, career, finance, food, fun,
bitching, moaning, complaining, gossiping, kvetching, crying, whining, sharing,
home, cleaning, family, holidays, loss, sorrow, dreams, spirituality, joy, honesty.
It’s all in total 180!, from real women, real moms.
“There is nothing like this on the market,” Says Debbie Klett, Publisher of total 180! and President of Girlfriend Media Group. “We saw a need and we are filling it. As professional women (representing the more than 6 million*) who left the fast-track for the mommy-track, we learned what women like us want: a smarter, funnier, interactive, reality-based magazine. We are tired of getting advice we already know. We are tired of the twenty year-old models and diet articles. total 180! will be full of real stories from real women around the country.”
* Source: US Census Bureau: America’s Families and Living Arrangements 2003
About Girlfriend Media Group:
total 180!‘s founders, Debbie Klett, Kristie Zamboanga and Andrea Bandle and conceived the idea for total 180! in November 2004. The threesome, all former career-women turned stay-at-home moms, met while working part-time for a local magazine. After the idea generated excitement from everyone—friends, family, neighbors and industry professionals—they decided to form Girlfriend Media Group and publish total 180! themselves.
Women can visit total 180!‘s web site, www.total180mag.com, to immediately sign-up for the subscription-only publication, which will be printed quarterly for an annual subscription rate of $15.95.
- Contact Information
- Andrea Bandle
- VP of Marcom
- Girlfriend Media Group
- Contact via E-mail
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