Land Rover drives customer awareness with mobile advertising powered by Nokia Ad Business
Nokia Ad Business, formerly Enpocket, today announced that Land Rover is using the Nokia Ad Platform to power a targeted interactive mobile Internet experience for the LR3 that is achieving high results. Nokia recently acquired mobile advertising leader, Enpocket to build a leading global mobile advertising marketplace.
“We are excited to be reaching our audience on a medium as engaging as mobile,” said Finbar McFall, vice president, marketing Land Rover North America. “With the help of Nokia Ad Business, we are able to not only give consumers information about the award-winning LR3 on the most personal device, but also drive dealership visits and sales with a dealer locator.”
The end-to-end program includes a mobile Web site where consumers can learn about the LR3 and find the three dealers nearest to them by simply entering their ZIP code. Site visitors can also download three videos of the LR3 in action, which is achieving a 70 percent conversion rate.
Consumers of a certain age group and income bracket are served banner ads on carrier-grade media that encourage them to click through to the LR3 mobile Web site. Part of the successful conversion rate is thanks to the positive benefits of targeting the ads to the select demographic.
“Land Rover is one of the early-adopting brands capitalizing on the power of mobile to cut through the barrage of advertisements consumers encounter daily to reach their desired audience on their most personal device,” said VP and Head of Nokia Ad Business Mike Baker.
The Land Rover LR3 mobile site can be viewed by entering the URL (http://landrover.enpocket.com/lr3) into a mobile browser.
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