WMSG Adds Six NEXPRESS 2500 Presses to Meet High Volume, High Quality Needs of VDP Direct Marketing Programs
Total of 12 NEXPRESS Presses at WMSG is largest single installation in the world
Rochester, NY.- To continuously drive strong marketing results for companies in the hospitality, automotive, photo product and financial services industries, WMSG of Dallas has purchased six additional KODAK NEXPRESS 2500 Digital Presses.
WMSG utilizes its 12 NEXPRESS Presses to create personalized direct marketing materials that consistently meet customers’ high volume, customization and quality requirements. The recent growth at WMSG represents a continuation of its record achievement for volume of output in 2006. The company delivered 30 million impressions to advertising agencies, direct marketers and consumers last year.
“WMSG focuses on working with customers to develop direct marketing campaigns composed of comprehensive variable content—it’s not a side business or ancillary service. Many of our clients have been with us for years and they continue to see exceptional returns using variable digital printing,” said Jim Liszewski, President of WMSG. “Our staff understands the realities of the direct marketing world and how the latest technology and techniques can drive results. Kodak has been an integral part of our success by providing equipment and resources that help us meet the needs of our demanding client base.”
WMSG has been at the forefront of variable data printing, recognizing the power of personalization to create high impact pieces that catch the attention of busy consumers who receive hundreds of marketing messages each day.
“Our clients see the value of VDP in achieving results. Volumes sometimes start small but jump dramatically as clients see the ROI,” Liszewski said. “VDP programs will never be price competitive with traditional print and mail methods, so the returns must compensate for the cost. Our value to our clients is our experience in working in all areas of a client’s direct marketing program, including development, analytics, creative consultation, production and delivery.”
When building their VDP services, WMSG examined the challenges associated with digital printing technology and determined that Kodak had overcome these obstacles with its NEXPRESS Digital Presses. WMSG bought its first KODAK NEXPRESS 2100 Digital Production Color Press in 2003. The company added five units in 2006, giving the shop the capacity to turn out 120,000 pieces a day on 11x 18 sheets, printed, cut, folded and ready to mail. Today, WMSG’s average print run is 200,000 plus pieces for a single client job, a steady increase in volume that more than justified the additional NEXPRESS Presses.
“The equipment is consistent from press to press, allowing us to meet the stringent standards of some of the largest advertising agencies and consumer marketing companies in the world,” Liszewski said. “This allows us to produce large volumes of high quality materials on multiple presses, thus helping dispel the rumor that VDP is for short run jobs only.”
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