Santana Leverages Product Placement To Support Milagro Foundation
HOLLYWOOD —October 30, 2007 —As with most rock bands, Santana has a selection of branded merchandise for purchase on their website www.santana.com. The difference here is that a percentage of the proceeds go towards raising money for the Milagro Foundation, a non-profit organization committed to making a difference in the lives of underprivileged children around the world.
To build demand for this merchandise and further fund the Milagro Foundation, Santana has enlisted Eclipse Worldwide for product placement services. Eclipse Worldwide is a leading edge entertainment marketing company that specializes in product placement in primetime TV and major feature films.
“We are excited to work with Eclipse Worldwide on this unique brand building approach. It supports our licensees, as well as helping us grow funding for the Milagro Foundation, which is very dear to Deborah and Carlos”, says Dan de Serpa, licensing manager at Santana Management. “We’re extremely grateful to our fans and customers who make a difference simply by purchasing a Santana related product.”
The merchandise Eclipse Worldwide will place on Santana’s behalf includes the usual t-shirts, hats, goodies, concert posters, and DVDs, as well as some unique licensed items – including Santana Signature PRS Guitars, Latin Percussion Congas, Bongos and other highly crafted music items, in addition to Santana Sparkling Wine from Mumm Napa, and Carlos by Carlos Santana shoes.
“This is a perfect fit for our company”, stated Jon Holtzman, president of Eclipse Worldwide. ”We have a reputation for having the coolest stuff available for TV and film productions. Santana certainly fits that reputation.”
ABOUT MILAGRO FOUNDATION
The Milagro Foundation was founded in 1998 by Deborah and Carlos Santana to benefit under-represented and underprivileged children around the world. Milagro Foundation serves children in the areas of health, education and the arts. For more information or to make a donation of support http://www.milagrofoundation.org.
ABOUT ECLIPSE WORLDWIDE
Eclipse Worldwide is a leading-edge brand marketing company that specializes in product placement in prime time TV and major feature films, promotional tie-ins and celebrity seeding. Founded in 1996 by Jon Holtzman, who initiated and directed Apple Computer’s placement program, Eclipse Worldwide hand selects clients who have visually interesting and beautifully designed products. Product categories they represent include technology, musical instruments, clothing, wine, art and other merchandise. For a complete client listing or more information, please visit www.eclipse-worldwide.com.
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