NDS Partners with ITRI to Demonstrate Live WiMAX TV

* Live TV delivered over ITRI’s mobile WiMAX network using NDS’ end-to-end WiMAX TV solution is demonstrated at the WIMAX Forum® Conference and Showcase in Taipei, Taiwan (October 22-26)
* Secure technology enables WiMAX operators to offer premium TV content to their subscribers
* Validates WiMAX as a transmission medium for both live and on-demand video

LONDON, UK and TAIPEI, TAIWAN .– NDS, the leading provider of technology solutions for digital pay-TV, and the Industrial Technology Research Institute (ITRI) of Taiwan announced today that they are partnering to demonstrate the secure live transmission of TV content over mobile WiMAX. The application is deployed over ITRI’s WiMAX network in Taiwan. The demonstration is taking place on the ITRI stand at the WiMAX Forum Showcase and Conference, which is currently meeting in Taipei (October 22-26).

Using the WiMAX IEEE 802.16e standard and ITRI’s mobile WiMAX network, NDS and ITRI are showing both live TV channels and recorded video content on laptop PCs. The service includes an efficient delivery mechanism for video, an electronic service guide (ESG) with channel and program information, and a TV client application. The integrated Digital Rights Management (DRM) offering allows operators to enforce content rights and to apply various business models to the content that is being delivered, including subscription, pay-per-view, pay-per-time, and others.

The system enables mobile WiMAX operators to offer premium mobile television over a two-way IEEE 802.16e network while maintaining content rights and protecting service revenues. By deploying this type of solution, mobile WiMAX operators can generate additional revenues and profits using a variety of business models.

Members of the WiMAX Forum attending the organization’s conference and exhibition hosted in Taipei by ITRI, are able to see:

* A live TV signal trans-coded into H.264
* Delivery of the live video signal over ITRI’s mobile WiMAX network to laptop PCs
* Launching of the TV client, browsing of the EPG, and channel changes
* Business models and DRM features, including subscription and pay-per-view

“NDS is delighted to be working with ITRI to present the reality of WiMAX TV to members of the WiMAX Forum,” said Nigel Smith, NDS Chief Marketing Officer. “Our demonstration shows how mobile WiMAX operators can generate revenues from mobile video by providing a high-quality, real-time experience and supporting multiple business models.”

“The WiMAX TV demonstration with NDS proves the capacity of WiMAX to provide the services that consumers want,” said Dr. Sheng-Lin Chou, Deputy General Director of the Information & Communications Research Laboratory at ITRI.” We fully expect TV to be a major feature of the mobile WiMAX networks that will be commercially deployed from next year.”

The WiMAX Forum is an industry-led, not-for-profit organization formed to certify and promote the compatibility and interoperability of broadband wireless products based upon the harmonized IEEE 802.16/ETSI HiperMAN standard.