Sony Showcases Latest Tech Products At Realtors Expo

Realtors Can Maximize their Business with Technology

SAN FRANCISCO (2005 RE, Booth #521), Oct. 28, 2005 - A picture is worth a thousand words and to that point Sony Electronics is showcasing its line of digital cameras, camcorders, photo printers, digital voice recorders and notebook computers-- all geared for maximizing the productivity of the real estate professional-- here at the 2005 Realtors® Expo.

“With today’s competitive landscape, realtors can greatly benefit from the latest technology,” said Mike Fasulo, chief marketing officer for Sony Electronics. “The interconnectivity of our products help agents to easily get images of properties into the hands of potential buyers, which speeds up the selling process and increases their revenue opportunities.”

Show and Sell

Time is money and with Sony Cyber-shot® digital cameras and Memory Stick™ media, realtors can easily snap photos, pop a media card into a Sony VAIO® notebook PC and e-mail prospective buyers images of the latest listings.

Armed with one of Sony’s recently announced Cyber-shot DSC-N1, DSC-S90 or DSC-W5 digital cameras, agents can also take high resolution photos, capture MPEG video, and connect to a photo printer.

For those indecisive clients, agents can produce 3.5“x 5” and 4“x 6” lab-quality photos with Sony’s PictureStation™ DPP-FP-30 photo printer (no computer needed) and send them home with their buyers after a hectic day of house-hunting.

Let Me Show You Around

Have a client that is too busy for house-hunting? Provide them with a virtual tour of the hottest properties with the latest Sony Handycam® digital camcorders. Designed for ease of use, Sony has a complete line of Handycam DVD models ranging from the DCR-DVD92 model to the DCR-DVD403 model-- all of which record directly onto DVD and playback on most DVD devices.

Work Smarter Not Harder

Busy realtors can stay organized with Sony’s line of compact, durable voice recorders perfect for agents who need to quickly gather their thoughts and rid themselves of note-taking while previewing properties.

Sony’s ICD-CX50 model is a voice recorder with the added benefit of a built-in camera and color LCD screen making it ideal for taking quick shots of a home’s key selling features. This model comes equipped with a rechargeable battery and is USB 2.0 compatible to allow for high-speed file transfer to a PC.

Never Miss a Sales Lead

With the Sony VAIO TX notebook computer’s integrated WWAN (available in most models) connectivity feature, realtors can easily go online and quickly respond to those critical e-mail requests from a coffee shop or by the side of the road. The TX model allows users to stay connected almost anywhere (beyond LAN access and hotspots) there is cellular coverage by simply accessing the Cingular Wireless national EDGE network.

Weighing in at less than three pounds, the feather-weight VAIO TX notebook is light enough to take everywhere and has unusually long battery life (4 to 7.5 hours with a standard battery) ensuring plenty of power for those long days showing properties.

Sony products can be purchased at authorized retailers, online at SonyStyle.com or at SonyStyle® stores (visit www.sonystyle.com/retail for locations) around the country.

Contact Information

Jon Piazza

PR Manager Digital Still Cameras, Home VAIO And B2B Sales

Sony Electronics Inc.

Contact via E-mail