DOUGLAS CRAIG to SVP, digital media operations
Will lead as Discovery leverages brands on mobile and VOD --
SILVER SPRING, Md.– Douglas Craig has been promoted to Senior Vice President, Digital Media Operations for Discovery Communications reporting to Josh Freeman, Executive Vice President, Digital Media.
In this role, Craig is responsible for managing the content strategy for Discovery On Demand (Discovery’s VOD offering) and Discovery Mobile as well as developing content distribution partnerships within the digital space.
“I couldn’t be more pleased to have Doug as a senior member of my team. His creativity, programming experience and digital media expertise have played a tremendous role in leveraging the strength of Discovery’s brands into meaningful businesses via mobile and VOD,” said Freeman. “As these platforms continue to grow and develop, his leadership will be crucial to expanding the company’s footprint in the space by providing distributors and subscribers with the most innovative and engaging content offerings available.”
Most recently, Craig served as Vice President, Programming for New Media Operations, where he played an integral role in last year’s re-launch of Discovery On Demand and launch of Discovery Mobile, Discovery’s 24-hour mobile programming network. Under Craig’s direction, Discovery Mobile has created a robust slate of original content, premiering over 20 made-for-mobile series including the Emmy-nominated PHYSICS OF BASEBALL. Discovery content is available through most mobile video carriers including V-Cast, Sprint, Alltel, MobiTV and Helio.
On the VOD front, Discovery On Demand has seen tremendous growth with usage up 87% across all of Discovery’s networks since its upgraded service launched featuring a simplified user-friendly consolidated menu, new innovative content features and a more integrated approach to linear and online cross-promotion for distribution partners.
Craig joined Discovery in 1997 as Manager of Programming Research for Animal Planet. Shortly thereafter, he transitioned into the network’s programming department, reaching the level of Vice President of Programming and Scheduling.
Prior to joining Discovery, Craig served as Manager of Research at MTV Networks in Los Angeles and as a client service executive at Nielsen Media Research in New York.
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