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Verve Brings Local Content Network To Verizon Wireless Mobile Web 2.0 Customers


Network of Publishers Provides Verizon Wireless Customers with More Local Information.

BASKING RIDGE, NJ, and ENCINITAS, CA — Verizon Wireless, the leading wireless company with the nation’s most reliable wireless voice and data network, and Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced the availability of the new Verve Local channel on Verizon Wireless’ Mobile Web 2.0SM service. With Verve Local, Verizon Wireless customers can access leading news, entertainment, restaurant guides, event listings, community calendars, and more from their trusted local media sources – including daily newspapers, alternative newsweeklies and city magazines.

Verve Local is located in the Local category on Mobile Web 2.0 and allows Verizon Wireless customers to search for local events, news, listings, and more while using their Mobile Web 2.0-capable phones. Plus, customers can bookmark their favorite publishers for faster retrieval and select new local publications when traveling.

“The mobile Web is about finding reliable local information,” states Art Howe, long-time publisher and chief executive officer of Verve Wireless. “While consumers are out and about, they’re increasingly using their phones to get answers about what to do, where to go, and what’s around them. Local publishers have the answers. Verizon Wireless recognizes the importance of local information to their mobile subscribers, and we are excited to help them provide the best and most accurate in-market information to their customers. At the same time, our publishing partners realize that mobile gives them an immediate and compelling way to stay connected to their readers.”

Verve Local is included in the $5.00 monthly access for Mobile Web 2.0, plus airtime. Verizon Wireless customers can easily add Mobile Web 2.0 to their handsets at any time by simply launching the browser in the phone, selecting “subscribe” and accepting the terms and conditions. Customers who sign up for a $15 V CAST VPak monthly subscription get access to Mobile Web 2.0, plus unlimited airtime for Verizon Wireless’ V CAST service, ESPN MVP, Get It Now® and Mobile Web 2.0 services.

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