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Free Health Drinks Attract Thousands Of New Customers To

WEBWIRE was offering free health drink samples when they were overwhelmed with thousands of requests. Daily traffic was steady at about twenty-five visitors a day, until the operators tracked over 2,000 visitors in one day.

As the mad dash continued, operators of grew uneasy. Jane Wakefield, a store owner said, “We couldn’t believe our eyes as the requests poured in, from one every five minutes, to two or three per minute”. They were forced to discontinue the free health drink promotion.

Site operators posted a note at mentioning their surprise at the thousands of people who wanted free health drinks. They encouraged visitors to use a special code and receive 20% off any purchase. They also offered free health podcasts and articles.

This is powerful advertising for a new health food store, but how many of those people will ever buy anything from Wakefield answers this question by saying, “It is encouraging that many of the requests reveal a genuine desire for higher quality products than what is being sold in stores or advertised on TV”. Whether or not there will be enough buyers to keep them in business remains to be seen. For now, though, offers all natural, low carb, high fiber foods and health drinks not found at the retail level.


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