Kodak’s Newspaper 2.0 Solutions Add Robust Capabilities to Extend Newspaper Communications Strengths for Readers and Advertisers
Combining digital print technology with web based capabilities opens revenue streams
Rochester.- While today’s competitive media environment is challenging for newspapers, Kodak is focusing on a series of solutions that enhance the vitality of newspapers. Kodak’s Newspaper 2.0 initiative uses the traditional communications strengths of newspapers in combination with new technology to increase revenue opportunities for publishers.
“Kodak is committed to the newspaper segment, and we’re excited about leveraging advanced technologies in new ways that are attractive to both readers and advertisers,” said H. Jack Knadjian, Vice President Publishing Market Segment, Kodak. “Newspapers are evolving to meet the competition, and the ability to use digital print technology and web based capabilities means newspapers can offer an entirely new range of valuable print products to the market.”
Kodak has focused its attention on the newspaper segment in two areas. Kodak’s Newspaper 2.0 solutions use existing products as part of new applications designed to meet the needs of newspapers, and the company is developing new solutions aimed at providing newspaper printers with tools to reach readers, attract advertisers and enhance production efficiencies.
Elements of Kodak’s Newspaper 2.0 program are on display at IfraEXPO in Vienna, Austria. The initiative will grow as Kodak brings other solutions to market that benefit newspaper printers. Kodak’s Newspaper 2.0 solutions include:
A combination of Kodak and MAN Roland capabilities to adapt the proven KODAK VERSAMARK DP6240 Printer so that it is capable of printing at 3,000 fpm on a newspaper press to add variable text, bar codes and images. The technology enables variable numbering or coding on internal pages of folded newspapers to support a variety of news, advertising sales and promotional contest opportunities.
An initiative in the United States and Canada is the KODAK Microzone Publishing Solution. Chicago Tribune became the first newspaper to successfully use the product when it recently launched Triblocal in the Chicago area earlier this year. The company is planning to use the technology at other Tribune Publishing properties. Kodak also has discussions underway with other newspapers interested in the solution. The KODAK Microzone Publishing Solution, which uses a platform developed by Advanced Technical Solutions Inc. of Acton, Mass., allows local citizens to submit stories, photographs and community event listings, and advertisers to create and place ads, manage and store the ads they create, and pay for the media space using ecommerce functionality. Newspaper publishers aggregate content, use rules based automation to assemble pages, edit copy, and publish output for print and online versions dynamically.
The announcement last year of a digital printing solution composed of the KODAK VERSAMARK VX5000 Printing System with inline finishing from Hunkeler AG to better serve a mobile and geographically dispersed consumer market that has more options than ever for receiving information. Newspapers increasingly print short runs in local markets for timely distribution in remote locations. In response to the growing need for “day A” newspapers, a term that refers to a newspaper delivered on its publication date anywhere in the world, the VERSAMARK VX5000 Printing System is an integrated digital printing system capable of producing 100 percent variable data in black, spot color or CMYK process color, depending on the configuration. Built on a modular and flexible platform, the VERSAMARK VX5000 Printing System utilizes continuous inkjet printhead technology for print speeds of 500 fpm (150 mpm), yielding more than 2,000 pages per minute with a low operation cost per page.
“Printed newspapers reach consumers in ways and places that other types of media just cannot,” said Knadjian. “Kodak’s Newspaper 2.0 program will help newspapers better compete in the evolving media market by utilizing the speed and quality advantages of digital technology in ways that help newspaper printers enhance revenue and manage costs.”
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.