Time Warner’s UK Businesses Announce One-Stop-Shop for Advertisers
Time Warner’s UK businesses - AOL UK; IPC Media; TIME and Fortune magazines; Turner Broadcasting; and Warner Bros. - announce today, October 9, a one-stop-shop for advertisers with the formation of the Time Warner UK Advertising Council.
The Council is designed to provide a single, easy access point to the combined strength of Time Warner’s assets on all platforms – online, TV, print, movies, video, mobile and music – mirroring a model that has been operating successfully in the US for three years, with clients such as Unilever and Mercedes.
UK-based clients will be able to extend their own reach through the combined reach of Time Warner’s peerless portfolio of brands. They will also gain access to unique consumer insight and research, as well as a wealth of content.
Members of the Time Warner UK Advertising Council are Michael Steckler, managing director, AOL UK; Caroline McDevitt, managing director, IPC Advertising; and Simon Cox, vice president, Turner Media Innovations.
Caroline McDevitt said, “This level of collaborative working with Time Warner means that clients will be able to make their brands famous for harnessing the success of a big idea that works across all platforms.”
The Council will meet bi-monthly to consider prospects and negotiations will be idea rather than inventory-led.
Simon Cox said, “The idea is paramount, so having the client at the table for the creative process is a pre-requisite. Our US colleagues have found that to be pivotal to success.”
Michael Steckler added, “The Council is a complementary resource to enhance clients’ experience of and impact from working with Time Warner but of course does not change the unfiltered, day-to-day dialogue that those clients will have with individual businesses on vertical projects.”
Council members will be supported by an executive of senior colleagues including: Andrew Moore, group head - Agency Sales, AOL UK; Steve Campbell, Creative Solutions team leader, AOL UK; Peter Edwards, Head Of Business Development, Advertising, IPC Media; Ben Young, creative director, Advertising, IPC Media; Adam Eagle, director of Sponsorship & Promotions, Turner Broadcasting; and Richard Kinning, senior producer, Turner Media Innovations.
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