DHL Receives Top Honors For Employee Engagement and Recognition Programs
Carrot Culture Award Presented to DHL
DHL, the world’s leading express delivery and logistics company, announced today it has been honored with the third annual Carrot Culture(R) Award at the 2007 Executive Recognition Summit held at the Waldorf-Astoria Hotel in New York City. DHL was selected over a number of other companies for its successful implementation of employee engagement and recognition programs in promoting a customer-focused culture.
O.C. Tanner Recognition Company, the world’s leading provider of employee recognition solutions, presented the award to DHL this year, citing the Company’s commitment to using rewards and recognition to enhance employee engagement, attract and retain employees, boost overall productivity, and drive successful business results. The Carrot Culture Award is based on the New York Times bestselling book “The Carrot Principle.”
DHL was citied for significant improvements in employee satisfaction, achieving best-in-class scores as measured by a 2007 employee opinion survey. DHL also raised overall awareness and utilization of its recognition programs, showing a 330 percent increase in program participation.
DHL was also recognized for using strategic recognition to:
- Reinforce its brand of responsiveness and customer-centric principles among its employees
- Help managers understand why recognition is important and creating meaningful tools to execute the strategy
- Successfully measure employee satisfaction, and
- Use shared best practices with other companies in support of the concept of recognition as a key aspect of the employee work experience.
In 2005, DHL piloted the recognition strategy with its IT-based group in Arizona. Within the first six months of launching the program, employee turnover decreased by 27%. The program has now been launched broadly within DHL’s U.S. workforce.
“By associating recognition with behaviors that exemplify DHL’s customer-focused values and goals, we can help our employees understand the value the company places on them and their role in helping the organization achieve success,” stated Tom Snowberger, senior vice president of human resources for DHL in the U.S. “DHL’s employee recognition programs help us engage our employees, and in turn, help us deliver higher levels of satisfaction to our valued shipping customers.”
Previous winners of the Carrot Culture Award are Avis Budget Group and Xcel Energy.
In the September 13, 2007 issue of BusinessWeek, DHL was named as one of the top 100 Best Places to Launch a Career. The ranking is based on three extensive surveys of career services directors at U.S. colleges, the employers they identify as the best for new graduates, and college students themselves.
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