Univision Announces Appointment of Maelia Macin General Manager of Los Angeles TV Stations
Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the appointment of Maelia Macin to the position of Vice President and General Manager of Univision Television Group’s Los Angeles stations, effective immediately. In this position, Macin will oversee all aspects of Univision station KMEX-TV Channel 34 and TeleFutura station KFTR-TV Channel 46, including sales, news, marketing, online initiatives and community outreach. Macin will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc.
“Maelia demonstrated strong leadership skills as Vice President and GM of our Austin stations. During her tenure, the Austin stations were the fastest growing stations in the Univision Television Group,” said Rodriguez. “Her track record of outstanding station management and creative thinking, along with her deep knowledge of the U.S. Hispanic community and the Univision family, made her an obvious choice to oversee our successful stations in our flagship market,” said Rodriguez.
KMEX and KFTR are long standing leaders in the Los Angeles market. According to the Nielsen Station Index results for the July 2007 Sweep, KMEX was the #1 station in primetime, regardless of language. Additionally, KMEX’s local news was the #1 early newscast in the market for the 48th consecutive sweep. KFTR’s broadcast of the Copa America match between Mexico and Argentina was the 3rd most watched sporting event of the year in Los Angeles, regardless of language.
“I recognize the tremendous importance and potential of this market, as well as the responsibility we have to serve our community. I look forward to further strengthening our stations’ leadership positions in the top Spanish-language market in the country,” said Macin. “I am thrilled to be returning to Los Angeles, where I spent 14 years of my career with Univision.”
Macin brings over 21 years experience in various aspects of marketing and selling to the U.S. Hispanic market.
Since February 2006, Macin has served as the Vice President and General Manager of Univision’s Austin stations – KAKW Univision 62 and KBVO TeleFutura 51. Macin joined the Univision family in 1990 at KMEX-TV in Los Angeles. She quickly ascended into sales and has held various positions, including Account Executive for the Univision Network, where she increased awareness and revenue for all integrated network properties. At KMEX, she was Senior Account Executive and Local Sales Manager.
Prior to Univision, Macin was the Direct Marketing Manager at Datel Entertainment, a company that specialized in marketing entertainment products manufactured in Mexico to Hispanics living in the U.S. Macin started her career as the Hispanic Market Manager for NuStats, Inc., a market research and consulting firm.
Earlier this year, Macin was selected to participate in Leadership Austin, an independent non-profit educational institution comprised of a select group of community leaders who focus on diverse public issues and collaborate to make a difference in the community. She was also named “Austin Woman Classic” by Austin Woman Magazine for her work on education and empowerment in Austin.
Currently, Macin is a member of the Board of Directors of Avance, Inc., an outreach organization that focuses on empowering parents in poor, underserved communities to become advocates and role models for their children. She is also on the Board of Directors of The Neighborhood Longhorns, an organization that utilizes the resources of the University of Texas to help at-risk youth in Austin, TX.
Macin pursued graduate studies in advertising at the University of Texas in Austin and received her Bachelor of Science degree in education at Southwest Texas State University in San Marcos.
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