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Arizona Search Engine Marketing Professional Group to Host Search Engine Giant, Yahoo!


Phoenix, Ariz - October 3, 2006 - The local Arizona group of the Search Engine Marketing Professional Organization (SEMPO) will host a presentation by Yahoo! in a ‘Town hall’ style meeting, at The Arizona Club, on 4 October 2007 The presentation is entitled ‘Yahoo! Paid and Display Integration – Closing the Loop with Search.’
“We are excited to have a representative from a major search engine at our ‘Town Hall’ meeting” said Jason Ferrara, the chair of the Arizona group. “Arizona has a large number of professionals working in the search engine marketing field. The purpose of our group is to provide education, awareness and a better understanding of search engine marketing for our members. There is no better way to do this than by having Yahoo! share their expertise with our members.”
The program will cover topics such as ‘How Display Affects Search’ and ‘How Offline Affects Search.’ There will also be case studies of successful integration campaigns.

Yahoo! will be represented by Kevin Wilk, the senior agency development director. He is responsible for managing the company’s Western Agency Development team. In this role, Kevin and his team are focused on developing and servicing strategic relationships with key agencies, search engine marketing companies and search tool providers.

The meeting will be open to SEMPO AZ members as well as other search engine marketers, Advertising and PR agencies and professionals associated with the industry. The event will be held on Thursday October 4th 2007 from 6.00 to 8.00 at the Arizona Club in downtown Phoenix. The address is at 201 North Central Avenue, Suite 3700, Phoenix, AZ 85004 SEMPO members who attend will be eligible to enter a draw for an Apple iPhone courtesy of local search engine marketing agency Sitewire.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global, non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands of professionals in over 30 countries, SEMPO has over 630 business members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google,, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit For Education and Training visit


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