Lexmark targets SMB market with affordable, powerful new lasers
Introduces Lexmark C520 color laser family, new Lexmark E series today, LEXINGTON, Ky., - 10/24/2005
Lexmark International, Inc. (NYSE: LXK) today introduced affordable new color and monochrome laser printers that set a new standard of value and performance for small and medium business customers.
The new products include:
* The Lexmark C520 color laser printer family with color and monochrome print speeds of up to 20 pages per minute (ppm), starting as low as $499. The C520n and C522n models deliver the fastest rated color speed in the market for color laser printers priced below $500.
* The new Lexmark E series monochrome laser printers, which provide an all-around value package for performance and price in a stylish, space-saving design. Prices range from $149 to $499.
“The Lexmark C520 family and the new Lexmark E series deliver what small businesses are asking for – big-business performance and space-saving designs at affordable prices,” said Paul Rooke, Lexmark executive vice president and president of its Printing Solutions and Services Division.
C520 Color Laser Family
The Lexmark C520 family delivers an exceptional combination of price, performance, quality and ease of use, making these printers a terrific value for customers who are seeking all-around performance.
With print speeds of up to 20 ppm in both color and monochrome and starting prices as low as $499, the Lexmark C520 family is a versatile, budget-friendly alternative for customers who are eager to expand their color printing capabilities with fast color output, while also managing print costs. Lexmark’s Color Care Technology helps them do just that, with tools for saving toner, authorizing the use of color printing, and estimating the cost of color per page.
The Lexmark C520 family features Lexmark’s advanced laser technology, resulting in exceptional print quality and reliability. The family features true 1200 x 1200 dots per inch (dpi) resolution and chemically processed toners. Designed for the exacting process of color laser printing, these new toners bring images to life with a broad range of colors, exceptional sharpness and superior detail.
The Lexmark C520 family is also remarkably easy to use. For example, replacing toner cartridges is easier than ever thanks to Lexmark’s front door accessibility and carousel-free design; an integrated multipurpose tray makes it easy to print labels, envelopes and other types of media; and an intuitive operator panel with graphics-enhanced “show me” screens walks users through common corrections.
The new Lexmark C520 family consists of five models, all of which are network ready. The family consists of the C520n, C522n, C524n, C524dn and C524dtn.
Lexmark E Series
With maximum speeds ranging from 25 ppm to 30 ppm letter and true 1200 x 1200 dpi print quality on some models, the compact new Lexmark E series printers deliver fast print speeds for users who place a premium on desk space and simple, reliable operation.
“With their compact size and robust design, these new printers are exactly what small and medium business customers have told us they want – high-end performance and capabilities, priced for the desktop,” Rooke said.
Among the many ease-of-use features on Lexmark E series printers are easy toner cartridge installation and a graphics-enhanced print driver. Lexmark E340 series printers also feature an LCD operator panel with easy-to-understand messages.
The new Lexmark E series consists of six models, two of which are network ready. The series ranges from the value-priced E238, E240, E240n and E240t up to the powerful Lexmark E340 and E342n.
These products are being announced worldwide; not all models are available in all areas.
Lexmark International, Inc. (NYSE: LXK) makes it easier for businesses and consumers to move information between the digital and paper worlds. Since its inception in 1991, Lexmark has become a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries. Lexmark reported $5.3 billion in revenue in 2004, and can be found on the Internet at www.lexmark.com.
All prices are estimated street prices in U.S. dollars – actual prices may vary.
Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective holders.
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