Viva Brand Goes Pink To Support The Breast Cancer Research Foundation
To help capture the checkered flag in the race to cure breast cancer, Kimberly-Clark Corporation’s (NYSE: KMB) Viva brand towels will once again rev up Brewco Motorsports’ No. 27 Busch Series race car to support breast cancer research and awareness programs. Viva brand towels, the brand that encourages women to live life to the fullest, today announced their annual partnership with The Breast Cancer Research Foundation (BCRF) to help raise awareness and funds to combat breast cancer during October – National Breast Cancer Awareness Month.
For the second consecutive year, Viva brand towels will sponsor the Brewco Motorsports’ No. 27 race car during three Busch Series races to drive attention to this serious health issue by showcasing a new pink paint scheme along with a pink ribbon symbolizing breast cancer awareness. The race car will display the paint scheme during the Yellow Transportation 300 at Kansas Speedway (Sept. 29), the Dollar General 300 at Lowes Motor Speedway (Oct. 12) and the Sam’s Town 250 at Memphis Motorsports Park (Oct. 27). In addition, the driver of the No. 27 car, Casey Atwood, and the entire Brewco pit crew will sport the color pink during the three races.
“The pink No. 27 car and crew will be an unforgettable sight for race fans,” said Atwood. “Pink is not a color normally associated with NASCAR racing, which should help in shining the spotlight on the importance of finding ways to prevent and cure breast cancer.”
In addition to the pink No. 27 race car, Viva brand towels has pledged to contribute up to $200,000 to BCRF through donations linked to the purchase of specially designed Viva/BCRF 2-pack printed towels available at participating retailers during the month of October. During the same month, the brand will contribute $5.00 to BCRF for every new visitor who signs up as a member on the brand’s new Viva Diva Café Web site, launched today, up to $50,000. For more information, visit www.vivadivacafe.com.
“With nearly 40 percent of NASCAR fans being women, the sport offers a great way to reach women in a unique setting to build awareness and support for breast cancer research and prevention,” said Ellen Wheeler, Integrated Marketing Leader for the Viva brand. “The Viva brand is proud to join forces once again with our Busch Racing Series partner Brewco Motorsports to help raise funds for BCRF as they continue to search for a much needed cure for breast cancer.”
The owner of the No. 27 car, Clarence Brewer Jr., also has a very personal reason for supporting breast cancer research. Brewer’s grandmother passed away in 2000 after a five-year battle with breast cancer. He also has two aunts who are breast cancer survivors, and learned in 2006 that yet another member of his family - a cousin - was diagnosed with the disease.
“My family has obviously been impacted by breast cancer,” said Brewer. “My team and I are proud to join our sponsor, Kimberly-Clark and Viva brand towels, and BCRF in support of finding a cure.”
“Research is extremely important in helping find a cure for breast cancer and we are grateful to the Viva brand and Brewco Motorsports for their continued support,” says Robbie Finke, Director of Marketing for BCRF. “In 2007, it is estimated that more than 178,000 women in the United States will be diagnosed with this disease, and over two million women living in the U.S. have been treated for breast cancer. The donations received from the Viva brand towels will help our research efforts in finding a cure.”
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