Barbie® And Actress Mira Sorvino Celebrate Launch Of New Animal-Themed, Full-Length Musical DVD By Co-Hosting "We Love Animals" Rally And Kick-Off Event At The Central Park Zoo

New Made-for-DVD “Barbie™ as The Island Princess” Sails into Release Today, Featuring Nine Original Songs, Adorable Animal “Co-stars” and Lessons of Love and Courage

EL SEGUNDO, Calif. – Girls and families alike today welcome what promises to be the “crown jewel” of the Barbie™ princess entertainment franchise with the release of “Barbie™ as The Island Princess.” The new made-for-DVD Barbie® full-length musical combines one of girls’ favorite entertainment properties with a supporting cast of adorable animals, nine original songs and valuable lessons of love and courage. Released by Universal Studios Home Entertainment, “Barbie™ as The Island Princess” casts Barbie® as the beautiful Princess Rosella™ in a magical, musical adventure set against a vibrant, tropical backdrop. In the movie, Princess Rosella™ has a “family” of animal friends – including a red panda, peacock and baby elephant – with whom she can talk and sing and who ultimately join her on an exciting journey of self discovery.

To celebrate the newest release and the movie’s exciting animal themes, Barbie® – as well as Barbie® fans and wildlife conservation supporters Mira Sorvino and her daughter Mattea – hosted a “We Love Animals” Rally at the Central Park Zoo on September 15th in partnership with the Wildlife Conservation Society. At the kick-off event, Barbie®, Sorvino and a zookeeper from the Central Park Zoo led hundreds of girls in a day full of fun activities, including a “We Love Animals” cheer and rally, lessons about conserving wildlife, and an exclusive movie screening of “Barbie™ as The Island Princess.” Additionally, during the event, Barbie® announced the official start to the “Barbie™ as The Island Princess” National Poster Design Contest, in which Barbie® is calling on children to use their creativity to capture the spirit of fun, adventure and adorable animal friends introduced in the movie. From September 15 through October 20, 2007, contestants and their parents can log onto www.barbie.com/poster to obtain contest rules and entry forms. Barbie® will donate $1 to the Wildlife Conservation Society for every completed National Poster Design Contest entry form submitted.

“Barbie entertainment continues to build its popularity and success, delivering quality made-for-DVDs that have each proven to be a perennial favorite. With each movie consistently reaching the top of the Nielsen Entertainment VideoScan Top Kid Video charts, we anticipate ’Barbie™ as The Island Princess’ to be among this holiday season’s hottest releases,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment Worldwide, Mattel. “The new musical combines everything a girl loves, including princesses, singing, animals, and families will enjoy the movie’s captivating storyline which conveys enduring and meaningful values.”

Girls will enjoy playing out their favorite scenes from Barbie® doll’s newest full-length tropical adventure with a magical toy line-up featuring adorable animals, musically-themed princess dolls and a sing-along styling head that includes a karaoke-style microphone. Girls can also play real-life princess more than ever before with the beautiful Princess Rosella™ role-play dress; an interactive dance mat and instructional DVD that teaches girls how to act, dress and dance like a princess; as well as an exquisite vanity that also serves as a castle playset for the dolls and animal friends based on the movie.

“This holiday, we’re excited to deliver a toy line that captures all the key themes and magic of the ’Barbie as The Island Princess’ movie, offering a rich, imaginative play experience coupled with the fantasy that only Barbie can provide to girls,” said Jamie Wood, vice president, Barbie Marketing, Mattel.

“Barbie™ as The Island Princess” DVD

“Barbie™ as The Island Princess” marks the 11th made-for-DVD release from the entire Barbie™ entertainment franchise which has collectively sold more than 46 million units worldwide since the first Barbie™ movie, “Barbie™ in the Nutcracker.” In this fall’s movie, Barbie™ stars as Princess Rosella™, who is shipwrecked on an island and has grown up unaware of her true identity. In her island paradise, Rosella™ learns to talk and sing with a “family” of loving animals, but when the adventurous Prince Antonio™ discovers their tropical island, the princess’ desire to uncover her past leads her and her loyal animal friends to sail with the prince to his coastal castle. Upon embarking on this exciting journey of self discovery, Rosella™, the prince and her animal friends learn that miracles can happen when love is present to guide them through their adventures.“ The ”Barbie™ as The Island Princess" DVD is available for a suggested retail price of $19.98 and is recommended for ages 3 and up. Bonus DVD features include:

* Island Karaoke Club (8 songs with multiple singing options)
* Outtakes
* Music Video
* Trailer Gallery
* Island Karaoke Party: DVD Rom Printables (Songbook, Coloring Pages)

“Barbie™ as The Island Princess” Dolls and Accessories Girls will sing with delight as they bring this magical new story to life with an entire line of toys, including beautiful princess dolls, incredible playsets, plush and an interactive dance mat.

Barbie® as Princess Rosella™ Doll

The magical Barbie™ as Princess Rosella™ wears a glittering gown of azure blue andpink with a feather-like train that fans out similar to her animal friend Azul™, the regal peacock. The Princess Rosella™ doll sings two of her favorite songs from the movie and comes with Sagi™, her loyal animal friend and a pretty hairbrush to get ready for the ball. Suggested retail price is $24.99 for ages 3 and up.

Princess Luciana™ Doll

Presenting Princess Luciana™, the fair friend of Princess Rosella™ from the beloved musical “Barbie™ as The Island Princess.” Dressed for the royal engagement ball in a regal gown of imperial purple topped with a matching tiara, Luciana™ sings her song from the movie. She is accompanied by her cute kitty, who is also dressed for the occasion in a matching collar and tiara. Suggested retail price is $24.99 for ages 3 and up.

Prince Antonio™ Doll

In the movie, “Barbie™ as The Island Princess,” the handsome Prince Antonio™ is the future king and is arranged to marry Princess Luciana™, but he is in love with Princess Rosella™. Prince Antonio™ is dressed in velvety royal blue with faux golden embroidery, regal purple trousers, high boots and a crown. Suggested retail price is $9.99 for ages 3 and up.

Princess Rosella™ Sing Along Styling Head

Girls will enjoy the Princess Rosella™ Sing Along Styling Head as they style hair and sing along as Princess Rosella™ sings three key songs from the movie. Tallulah™, Sagi™ and Azul™ also perform with and the beautiful island rose becomes the microphone. Suggested retail price is $44.99 for ages 3 and up.

Swing & Twirl Tika™ Toy

Girls will be “wowed” by the adorable elephant Tika™ and two miniature princess dolls as they have fun using the elephant’s trunk as an exhilarating ride, literally twirling and whirling ’round and ’round! Tika™ can place the princesses in the basket seat underneath the spinning umbrella and can also hold the pretty flowers or hairbrush with her trunk too. Suggested retail price is $29.99 for ages 3 and up.

Magical Castle Vanity

Now girls can play real-life princess and get ready for the ball just like Princess Rosella™ from the movie “Barbie™ as The Island Princess.” The Magical Castle Vanity doubles as a vanity AND a castle! Storage compartments hold a vanity hairbrush and powder puff. The castle vanity mirror and compartments also change to reveal surprise castle rooms and accessories for doll play. Music from the movie is also featured in the royal bedroom and ballroom. A dining table with chairs, dressing area with “mirror” and a light-up stained glass window are also featured. Tallulah™ the white monkey is included, as well as fun jewelry for girls hidden throughout the vanity. Suggested retail price is $129.99 for ages 3 and up.

“Barbie™ as The Island Princess” Dance Mat and Instructional DVD

The “Barbie™ as the Island Princess” Learn to be a Princess – Instructional DVD with Dance mat and Accessories lets girls act out Rosella’s transformative journey into a Princess. The DVD showcases a professional ballerina in four distinct activities that help develop the imagination of every potential princess including “Sing Like a Princess,” “Dance Like a Princess,” “Act like Princess” and “Dress like a Princess”. The dance mat creates the perfectly royal space for girls to practice their Princess skills. The fun continues with dress up accessories that enhance the role play, including a tiara, a hair brush, a rose wand, a tea cup and saucer, pretend lipstick, perfume and earrings. Available at Toys ’R’ Us for a suggested retail price of $29.99 for ages 4 and up.

Other items in the toy collection include:

* Kelly® Assortment with Tika™
* Tallulah™ Plush
* Mini Plush Assortment
* Getting Ready with Tallulah™ Playset
* Maiden Assortment

“Barbie™ as The Island Princess” Consumer Products Girls can sleep, dream and role-play princess with the new collection of “Barbie™ as the Island Princess” apparel, room décor and accessories. Girls can transform their bedrooms into a tropical princess’ palace with room décor including bedding sets and lamps. And, with the new Princess Rosella™-inspired dress, they can look just like a princess too. Suggested retail prices range from $4 - $59.99 for ages 3 and up.