xmradio.com Recognized As ’Best Radio Website’ by Web Marketing Association

XM Satellite Radio (NASDAQ: XMSR), the nation’s leading satellite radio service with more than 8.2 million subscribers, today announced that xmradio.com was recognized as “Best Radio Website” in the 2007 WebAwards from the Web Marketing Association, the premier organization for Internet marketing and development.


The XM site was designed and built by Avenue A - Razorfish, an interactive agency, and the XM Online Marketing team who managed the design and development of the redesign of xmradio.com.

The competition was judged by a team of independent internet professionals representing a variety of relevant disciplines of website development that described xmradio.com as an “Outstanding site.” The judges also described the site as having a “very intuitive interface, great logically structured content and a clean design.”

“This WebAward recognition demonstrates xmradio.com is an engaging online destination for our millions of fans. It’s also a great site for prospective XM customers to see and hear what’s going on at xmradio.com,” said Vernon Irvin, Executive Vice President and Chief Marketing Officer, XM Satellite Radio. “Redesigned in late 2006, the enhanced xmradio.com has proven to be a popular, consumer-friendly environment for anyone interested in learning more about XM entertainment and services.”

“We worked with XM Radio to create an effective, easy to use web site that caters to the needs of their current and prospective subscribers,” said Bob Lord, president, Avenue A - Razorfish, East region. “It is gratifying to see our objectives have been met by the Web Marketing Association’s recognition of the site, as they help set the standard for web development.”

Now in its 11th year, the WebAwards are judged by members of the media, advertising executives, site designers, corporate marketing executives, content providers and webmasters. Entries were judged on design, innovation, content, interactivity, navigation, ease of use and use of technology.