BASF combines global management and regional expertise
* Customized solutions based on global concept
* Global network combined with regional know-how
* Dr. Reinhard Leppkes is head of the new Global Business Unit Performance Chemicals for Leather and Textiles
Under the motto “think global – act local,” BASF has restructured its Leather and Textile Chemicals businesses. Both businesses are now combined under one global organization, but they will continue to be driven separately based on the individual market requirements. Global concepts will be tailored to the market needs and implemented by the regional teams set up in strategically important markets worldwide.
Following extensive restructuring in recent years, efficient production and development centers for BASF’s leather and textiles chemicals provide customized solutions worldwide. “We have been improving our structures in the two businesses, and customers can now benefit from the global management combined with a strong regional presence,” states Dr. Reinhard Leppkes, head of the Global Business Unit Performance Chemicals for Leather and Textiles. “Furthermore, we will continue working closely with customers to develop innovative and sustainable solutions for the leather and textile industries,” explains Leppkes.
As of January 2008, the new global headquarters will be established in Singapore. Leppkes has a highly qualified, experienced team of leather and textile experts at his side. ”Every member of the team will be working with one aim: to improve every day,” states Leppkes.
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