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Awecomm Unveils Stand-Alone Website Planning Process


Troy, Michigan, September 13, 2007 — Awecomm Web Strategies (AWS) —a Troy, Michigan-based provider of web design and web marketing services —announced today that they have added Deep Discovery, their website planning and optimization process, to their suite of services as a stand-alone offering.

The process has been used to create new websites that have lead to unmatched levels of sales and new business for Awecomm’s clients, and to enhance the performance of existing websites that aren’t generating the level of business that is expected.

“Our larger customers are beginning to realize that even though they have an internal design and development team, they need guidance with regards to planning and information architecture if they’re going to have a website that really drives new business and delivers a pleasant user experience.” said Chris Spiek, AWS Managing Partner, “often times the traffic is there, but the conversions aren’t; that’s where Deep Discovery comes in.”

The planning and information architecture process is fueled by data collected from meetings with key departments within an organization including leadership, sales, marketing, and operations, and typically takes two months to complete. Information is gathered and analyzed regarding the company’s offering, prospective customer segments and buying habits, and the actual goals of the website and organization.

The result of the process is a framework that is used to develop the website in a customer-centric fashion that can be measured and optimized over time. Each page is carefully organized so that it helps the website visitor achieve their goals and ultimately aid in the conversion (sales) process.

“Many of our prospective customers come to us looking to get more traffic from SEO and PPC,” said Jimmy Gwizdala, AWS Director of Sales, “many of these customers have websites that don’t effectively convert the traffic that they already get. By taking them through the Deep Discovery process, we get the website up to speed so that it converts visitors to customers, and then we can feel good about spending money to get more visitors there.”

More information including detailed case studies can be found at


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