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You win, fans win with Alltel Wireless’ ’My Circle 1st & 10’ sweepstakes


Fans text for a chance to win $100,000 and free Alltel Wireless service for thousands in 16 football stadiums across the country.

LITTLE ROCK, Ark. - The average football fan may never realize the dream of passing for a winning touchdown for their favorite team, but because of Alltel Wireless, America’s largest network, lucky fans across the country could become gridiron heroes in Alltel’s “My Circle 1st & 10” sweepstakes.

Fans of the 16 sponsored universities and pro football teams can enter to win a chance at football stardom by texting CIRCLE to 52191 or by logging onto beginning Sept. 10, 2007. One lucky fan from each sponsored team will be selected at random to take the field and attempt to complete a pass for an unprecedented grand prize. If they complete the pass, the winner will earn $100,000 for his or her ’circle’ of 10 friends to share as well as free Alltel Wireless service on America’s largest network for the first 20,000 fans who redeem vouchers at an Alltel store.

“While the thrill of being cheered on by a capacity crowd has long remained a feeling reserved for those playing in the game, our ’My Circle 1st & 10’ sweepstakes provides a unique way of re-creating that experience for football fans across the country,” said Laura Cook, senior vice president of marketing communications for Alltel Wireless. “For the first time, fans will be bringing everyone in the stadium to their feet as they take the field and attempt to win a grand prize that can be shared with thousands.”

Grand prize winners will take the field with their ’circle’ of 10 friends at halftime of Alltel’s 16 sponsor game days. The 10 friends will have a chance to complete their own 10-yard passes, with each successful throw driving the grand prize winner down the field and closer to his or her target for the final pass.

If the grand prize winner’s throw spirals through the target, the grand prize winner and his or her ’circle’ take home $100,000 to share and trigger a reward for those in attendance. The first 20,000 fans to redeem vouchers provided by Alltel will receive their own grand prize - six months of free Alltel Wireless service with “My Circle,”as well as the new Motorola RAZR V3a phone for just 99 cents. The grand prize voucher offers are limited to the first four games with on-field winners.

“My Circle 1st & 10” supports Alltel’s exclusive “My Circle” calling feature, which allows customers the freedom to choose who they call for free - any 10 numbers, any network. Additional exclusive features include Anytime Plan Changes, which gives customers the flexibility to change their rate plan at any time, without extending their contract.

North Carolina A&T University will host the first “My Circle 1st & 10” challenge at its home football game on Oct. 13, 2007. The program concludes at Bank of America Stadium in Charlotte, N.C., home of the Carolina Panthers, on Dec. 16, 2007.


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